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Focus SB is a finalist in The Brit List Awards 2020

East Sussex, United Kingdom, 2020-09-24 - Focus SB's recently launched ‘Kelly Hoppen by Focus SB’ collection in collaboration with world famous interior designer Kelly Hoppen CBE has been shortlisted by Hotel Designs in The Brit List 2020 awards in the ‘Best in British Product Design’ category.

Focus SB's design team is honoured that its collection with renowned designer Kelly Hoppen has been selected as a finalist for Hotel Designs The Brit List Awards 2020, following hot on the heels of news that the designs are also shortlisted in the SBID Product Design Awards 2020

The Brit List 2020 celebrates leading British suppliers and designers, and has identified this industry first collection from Focus SB, and also the first electrical wiring accessories to be designed by Kelly Hoppen, as worthy of finalist award nomination. The exquisite ‘Kelly Hoppen by Focus SB’ collection has already captured influential design media attention earlier in the year, including Dezeen and Elle Decoration, with its five unique plate designs in a range of harmonious finishes as Kelly Hoppen brings her iconic style to the world of premium electrical switches and sockets.

Gary Stevens, Focus SB's managing director, wanted the design ideas for this new collection stripped back to basics, so instead of coming up with a plate finish in line with what Focus SB's product development team thought everyone else might be doing they were tasked with focusing on the company's target markets in the UK, China and internationally, taking the lead from design trend influencers dictating the future of modern interiors.

Mr Stevens says: “We are all very excited about this collaboration and from the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We are delighted with the designs, they are fresh and elegant and we look forward to bringing them to life with UK and China product launches in 2020. It's fantastic news that the collection has been shortlisted by The Brit List 2020."

“Interior fittings such as light switches and plug sockets are often not considered until the end of a project, but these details can add an extra touch and shouldn’t be overlooked. The world of electrical wiring accessories is generally very conservative, but I wanted to create something that would very much be part of the overall design, introducing jewellery-like details and alternative finishes. This collaboration with Focus SB introduces a new aesthetic to electrical fittings in a way we haven’t previously seen.” Kelly Hoppen CBE

Each year, Hotel Designs The Brit List Awards identifies and celebrates leading British interior designers, architects, hoteliers and suppliers. This year, due to the outbreak of Covid-19, The Brit List Awards 2020 will take place as a virtual event on November 12th, with a live winners’ party (MEET UP London) scheduled for January 28th 2021 at Minotti London.

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Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for royal palaces, luxury hotels, high end residential, heritage buildings, marine and private jet interiors for discerning customers in the UK, China, UAE and all over the world. Focus SB made history in its industry as the first and only UK (and European) company licensed to manufacture electrical accessories to export and sell to China. The company’s specialist capabilities include electrical accessory design, development and testing; bespoke metal plate design and manufacture; specialist metal finishing and complex supply chain project management. Focus SB commenced trading in 1979 and exports to China, Taiwan, Macau, Hong Kong, Malaysia, Bahrain, Brunei, Ghana, Jordan, Kuwait, Malta, Nigeria, Oman, Qatar and Saudi Arabia. Projects include London Hilton on Park Lane, Corinthia London, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges. UK press contact: Suzi Baker, Balance Web Marketing suzi@balancewebmarketing.co.uk

For further information please contact:

Focus SB
+44 1424 858060
sales@focus-sb.co.uk
focus-sb.co.uk
Kelly Hoppen CBE

Kelly Hoppen CBE

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The Kelly Hoppen by Focus SB collection brings the designer’s iconic style to the world of electrical switches and sockets. The collection consists of five exquisite plate styles in a range of harmoni...

Credit: Image supplied by Notion Agency.

Plank

Plank

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Whilst this plate style only exhibits a singular shade at any one time, the magic of the Plank design lies in its shadow details. Featuring a labyrinth of sleek lines, this clean cut plate style embod...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Pinstripe

Pinstripe

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The Pinstripe plate style exudes chic minimalism and provides an added dimension to each interior. Featuring clean metallic parallel lines set against a matte backdrop, this subtle juxtaposition of co...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Dot

Dot

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The Dot plate style brings an air of subtle luxury to the collection. By combining this modern device with details inspired by timeless jewellery, the Dot provides perfect balance and is ready to be f...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Corner

Corner

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Clean and simple in shape and design, the Corner plate design incorporates contrast and texture. The geometric detail in the bottom right hand corner, to which this plate style seeks its name, explore...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Fifty Fifty

Fifty Fifty

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Fifty Fifty sits in the collection as a subtly bright interior statement. Simple yet bold, the Fifty Fifty combines two alternating colour blocks which display harmonious contrast, featuring a half po...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.