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Focus SB is shortlisted for the SBID Product Design Awards 2020

East Sussex, United Kingdom, 2020-09-01 -

Focus SB is among the impressive global design talent to have become a finalist in the SBID Product Design Awards 2020, for its entry into the Lighting category.

Considered as one of the most prestigious accolades in interior design and respected by the industry at large, success in SBID’s GOLD-rated awards programme is achieved purely for design, innovation and functionality of the entries. The finalists in each category therefore demonstrate the highest standards of design excellence for interior products within their field, spanning the commercial and residential design sectors.

Consistent in its quest to recognise, reward and celebrate global interior design, this year’s SBID Awards has been the most globally represented edition to date; receiving entries from 49 countries around the world. Entries from the Lighting category showcase talent from countries such as the UK, Canada, Ukraine, Italy, Spain, United States and the Czech Republic.

Each entry undergoes an exhaustive two-tier judging process, where leading industry professionals evaluate essential elements such as compliance with the brief, budget, health & safety and fit-for-purpose design. Focus SB’s 'Kelly Hoppen by Focus SB Collection' was shortlisted by this year’s revered international jury for both its technical standards and creative delivery.

The Judges decisions are finalised by the third and final stage of judging, where the public are now invited to vote for their favourite products at SBID Product Design Awards 2020. Accounting for an influential 30% of the results, the public and ultimate end-users of design have the final say in which products have what it takes to take home a prestigious SBID Award. With previous years seeing an astounding 225,000 unique voters, the voting will close on Wednesday 30th September at 5pm (BST).

You can show your support and vote for Focus SB’s collection by visiting Kelly Hoppen by Focus SB Collection.

The Lighting category is dedicated exclusively to lighting design, products can include general, ambient, mood, task and accent lighting for both residential and contract interiors. Lighting products range from architectural lighting, chandeliers, lamps and desk lights to ceiling lights and bulbs.

Gary Stevens, Focus SB’s managing director says: “We’re delighted to be shortlisted in these prestigious awards! We are all very excited about this collaboration and from the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We are delighted with the designs, they are fresh and elegant and we look forward to bringing them to life with UK and China product launches in 2020.”

Founder and CEO of SBID, Dr Vanessa Brady OBE says: “Business has been disrupted for many during the pandemic, but I’m pleased to confirm that the interior design practice has remained relatively steady. The SBID Awards received submissions from more countries this year than in any other year, demonstrating the strength of SBID and the industry as a whole. We are thrilled to be the award that industry professionals want to win and for that, we are particularly proud and honoured, as an interior design body for trading standards, to continue showcasing the world’s best interior and product designs during these difficult days.”

The winning entry in each category will be announced on Friday 23rd October and be awarded with a bespoke trophy as this year’s prestigious SBID Awards Winners. An Overall Winner will also be awarded for the product that scored highest overall from both the judges shortlists and public votes combined!

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About SBID (Society of British and International Interior Design)

The Society of British and International Interior Design (SBID) is a professional accrediting body for the Interior Design industry across the UK, Europe and around the world. Supporting professional trading standards of Interior Designers, Architects and manufacturers, SBID are committed to guiding and measuring the profession through practice, competence and education; setting standards for the industry at large to develop future growth.

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Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for royal palaces, luxury hotels, high end residential, heritage buildings, marine and private jet interiors for discerning customers in the UK, China, UAE and all over the world. Focus SB made history in its industry as the first and only UK (and European) company licensed to manufacture electrical accessories to export and sell to China. The company’s specialist capabilities include electrical accessory design, development and testing; bespoke metal plate design and manufacture; specialist metal finishing and complex supply chain project management. Focus SB commenced trading in 1979 and exports to China, Taiwan, Macau, Hong Kong, Malaysia, Bahrain, Brunei, Ghana, Jordan, Kuwait, Malta, Nigeria, Oman, Qatar and Saudi Arabia. Projects include London Hilton on Park Lane, Corinthia London, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges. UK press contact: Suzi Baker, Balance Web Marketing

For further information please contact:

Focus SB
+44 1424 858060
SBID Awards

SBID Awards

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SBID Product Design Awards 2020 Finalist logo. About SBID (Society of British and International Interior Design) The Society of British and International Interior Design (SBID) is a professional acc...

Credit: The Society of British and International Interior Design (SBID)



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Clean and simple in shape and design, the Corner plate design incorporates contrast and texture. The geometric detail in the bottom right hand corner, to which this plate style seeks its name, explore...
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Credit: Photography Richard Foster, represented by Wren Agency.