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Focus SB launches Kelly Hoppen's debut electrical accessories collection

Kelly Hoppen collaborates with Focus SB - East Sussex, United Kingdom, 2020-02-07 - Kelly Hoppen MBE collaborates with Focus SB on a debut collection of designer electrical wiring accessories for the UK and China luxury hospitality and residential markets.

This exciting collaboration which saw formal contracts between leading British electrical accessories manufacturer Focus SB and multi-award winning designer Kelly Hoppen signed in June 2018; following several meetings to discuss the potential of a partnership with the award winning designer, will see the launch of an eye-catching, cutting-edge collection of ‘wall jewellery’ in the first quarter of 2020.

This will be the first collection of electrical wiring accessories designed by Kelly Hoppen, who is one of the most sought after interior designers in the world, in collaboration with leading, innovative British manufacturer, Focus SB. The idea for the proposed collaboration came about as a result of a team brainstorming session between Focus SB’s managing director, Gary Stevens, and the company’s highly experienced new product development team. Stevens suggested that the thinking should be stripped back to basics, and instead of coming up with a plate finish in line with what the team thought everyone else might be doing, should focus on the company’s target market and take the lead from design trend influencers dictating the future of modern interiors.

The team carefully considered the main target audience for a new collection in terms of the finish and aesthetics that Focus SB is synonymous with, along with high calibre interior designers involved with prestigious projects in the UK and overseas. Kelly Hoppen emerged as the obvious choice, not just because of her high public profile, or the fact that she is undoubtedly a trendsetter and pioneer of the neutral, minimalist approach to interior design but also because, in synergy with Focus SB, Hoppen has a growing business and huge presence in the Chinese market.

It’s clear to the product development team at Focus SB that Kelly recognises the importance of the link between interior design and product design, having developed an impressive portfolio of design collaborations with companies such as Brintons carpet manufacturer, Chesneys luxury fireplaces and Crosswater bathrooms, with a dedicated team of product designers to support her. This makes Kelly Hoppen the perfect partner for Focus SB and over the coming months you can expect to see an innovative collection of fresh new plate styles come to life; the likes of which have never been seen before by the luxury electrical accessories manufacturing industry.

Gary Stevens, Focus SB’s managing director says: “We are all very excited about this collaboration and from the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We are delighted with the designs, they are fresh and elegant and we look forward to bringing them to life with UK and China product launches in early 2020.”

Kelly Hoppen MBE comments: “Interior fittings such as light switches and plug sockets are often not considered until the end of a project, but these details can add an extra touch and shouldn’t be overlooked. The world of electrical wiring accessories is generally very conservative, but I wanted to create something that would very much be part of the overall design, introducing jewellery-like details and alternative finishes. This collaboration with Focus SB introduces a new aesthetic to electrical fittings in a way we haven’t previously seen.”

Discover the collection.

Pinstripe - The Pinstripe plate style exudes chic minimalism and provides an added dimension to each interior. Featuring clean metallic parallel lines set against a matte backdrop, this subtle juxtaposition of colour, shape and texture perfectly embodies the timeless luxury of Kelly Hoppen’s signature design aesthetic.

Fifty Fifty – Fifty Fifty sits in the collection as a subtly bright interior statement. Simple yet bold, the Fifty Fifty combines two alternating colour blocks which display harmonious contrast. The Fifty Fifty stands alone as a diverse design staple which can be integrated into multiple interiors.

Dot - The Dot plate style brings an air of subtle luxury to the collection. By combining this modern device with details inspired by timeless jewellery, the Dot provides perfect balance and is ready to be featured in any household, whether it be a space which is old in spirit or modern in design.

Corner – Clean and simple in shape and design, the Corner plate design incorporates contrast and texture. The geometric detail in the bottom right hand corner, to which this plate style seeks its name, explores the sumptuous architecture of triangles which can bring an elevated level of detail into any space.

Plank - Whilst this plate style only exhibits a singular shade at any one time, the magic of the Plank design lies in its shadow details. Featuring a labyrinth of sleek lines, this clean cut plate style embodies the modernity of Kelly Hoppen’s design aesthetic - it just so happens to be her favourite!

The Kelly Hoppen by Focus SB collection will be available from selected distributors, enquiries sales@focus-sb.co.uk.

Ends

Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of high quality standard and bespoke electrical wiring accessories, combining traditional methods with the latest technology; specified for royal palaces, luxury hotels, high end residential, heritage buildings, marine and private jet interiors for discerning customers in the UK, China, UAE and all over the world. Industry leaders, Focus SB is the first and only UK company licensed to manufacture electrical accessories to sell to China.

  • The company’s specialist capabilities include:
  • Electrical accessory design, development and testing.
  • Bespoke metal plate design and manufacture.
  • Specialist metal finishing.
  • Complex supply chain project management.

Focus SB commenced trading in 1979 and exports to China, Taiwan, Macau, Hong Kong, Malaysia, Bahrain, Brunei, Ghana, Jordan, Kuwait, Malta, Nigeria, Oman, Qatar and Saudi Arabia. Projects include London Hilton on Park Lane, Corinthia London, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges.

UK press contact: Suzi Baker, Balance Web Marketing suzi@balancewebmarketing.co.uk

For further information please contact:

Focus SB
+44 1424 858060
sales@focus-sb.co.uk
focus-sb.co.uk
Kelly Hoppen by Focus SB light switch plate styles

Kelly Hoppen by Focus SB light switch plate styles

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Kelly Hoppen talks about the five different light switch plate styles in her first ever electrical accessories collection for Focus SB: 'Corner', 'Dot', 'Fifty Fifty', 'Pinstripe' and 'Plank'.

Credit: Video credit: Simon Bateman, Social Disrupt.

Corner

Corner

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Corner features: Flat metal plate Feature corner detail Focus SB quality interiors Secondary fix Hex head screws
  • In-store at Available from selected distributors.

Credit: Image copyright Focus SB Ltd.

Fifty Fifty

Fifty Fifty

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Fifty Fifty features: Flat metal plate Half polished, half satin finish Focus SB quality interiors Secondary fix Hex head screws
  • In-store at Available from selected distributors.

Credit: Image copyright Focus SB Ltd.

Dot

Dot

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Dot features: Flat metal plate Feature dots Focus SB quality interiors Secondary fix Hex head screws
  • In-store at Available from selected distributors.

Credit: Image copyright Focus SB Ltd.

Plank

Plank

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Plank plate style features: Solid metal deeper profile Machined grooves catch the light Focus SB quality interiors Secondary fix Hex head screws
  • In-store at Available from selected distributors.

Credit: Image copyright Focus SB Ltd.

Plank

Plank

More  Download

Whilst this plate style only exhibits a singular shade at any one time, the magic of the Plank design lies in its shadow details. Featuring a labyrinth of sleek lines, this clean cut plate style embod...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Pinstripe

Pinstripe

More  Download

The Pinstripe plate style exudes chic minimalism and provides an added dimension to each interior. Featuring clean metallic parallel lines set against a matte backdrop, this subtle juxtaposition of co...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Pinstripe

Pinstripe

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Pinstripe features: Flat metal plate Feature pinstripe detail Focus SB quality interiors Secondary fix Hex head screws
  • In-store at Available from selected distributors.

Credit: Image copyright Focus SB Ltd.

Dot

Dot

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The Dot plate style brings an air of subtle luxury to the collection. By combining this modern device with details inspired by timeless jewellery, the Dot provides perfect balance and is ready to be f...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Corner

Corner

More  Download

Clean and simple in shape and design, the Corner plate design incorporates contrast and texture. The geometric detail in the bottom right hand corner, to which this plate style seeks its name, explore...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Fifty Fifty

Fifty Fifty

More  Download

Fifty Fifty sits in the collection as a subtly bright interior statement. Simple yet bold, the Fifty Fifty combines two alternating colour blocks which display harmonious contrast, featuring a half po...
  • In-store at Available from selected distributors.

Credit: Photography Richard Foster, represented by Wren Agency.

Kelly Hoppen by Focus SB light switch plate styles collection

Kelly Hoppen by Focus SB light switch plate styles collection

More  Download

The Kelly Hoppen by Focus SB collection brings the designer’s iconic style to the world of electrical switches and sockets. The collection consists of five exquisite plate styles in a range of harmoni...

Credit: Image copyright Focus SB Ltd.