Experiential marketing expert Sally Durcan, MD of Hot Cow, has launched a web-based platform to target the hard-to-reach mothers of children past the infant stage.
Talk to Mums gives brands access to thousands of mumbassadors. Since they launched, Talk to Mums has already worked with brands like Kettle Bites and Ecover, providing significant engagement and reach to the brand.
Following a survey of 500 mums with children aged 2-14, Sally saw an opportunity to close the gap and support this hugely untouched segment of women, giving them the opportunities to meet brands in an easy way via sampling and other means.
Says Sally, "According to our research, today's mum who has children from tinies to teens are mostly influenced to purchase after a free sample or by another mum they know, but 3/4 of these mums rarely get an opportunity to try a new product before they purchase. That's where we step in. Already we've had a number of household names who have used our services and we're looking forward to working with many more."
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Talk to Mums is a people powered marketing platform that gives Brands nearly 200% return on their investment.
They help brands to reach UK wide mums through a powerful and influential network of mums. Theycall these mums, MUMbassadors. These MUMbassadors sign up to become a brands personal ambassador by distributing hundreds of product samples (or coupons) to their peers in the local community or by hosting in-home brand events to trial, test and evaluate new products. These mumbassadors share their brand experiences in an authentic and personal way with their social networks.
Their network has a reach of over 1.5 million mums across the UK. It is 100% targeted with 0% wastage.
Visit talktomums.co.uk for more information on how you start effectively reaching mums/women across the UK using our media network.