DuraOcean - new life for ocean plastic

£179.00–£499.00

We asked the award-winning designer of the DuraOcean chair, Inbal Kahaner what her inspiration was for this groundbreaking new development. She told us.....

During the design process I created a fresh, new interpretation of the traditional slatted outdoor look by merging it with a soft and embracing shape that can also be used indoors. The length of time between an idea and the resulting mass production product is very long, and the process involves examining every tiny detail. It took more than a year of development to find the balance between the perfect shape, the right comfort and the best production method. There were many risks involved. Investment in tooling and processing was high, as this was a new material which needed to be carefully tested and studied. The first time I saw the chair coming out of the mould was a magical moment for me.

Modern consumers are more and more aware of their responsibility to purchase sustainable products, and in most cases, they are even willing to pay a bit more. However, consumers are increasingly regarding their outdoor environment as an extension of the indoors, and this is why shoppers will not compromise on design. The DuraOcean® chair represents a recycling transformation, from harmful and polluting ocean waste into a functional and stylish piece of furniture that meets current trends. Consumers get to enjoy the added value of upgrading their living space and protecting the environment. As word spreads about the stylish, functional design, more chairs will be sold, helping to clean the oceans of polluting waste.

Credit: LifestyleGarden

LifestyleGarden
+44 7851 610573
kimberley@hornbywhitefootpr.co.uk
lifestylegarden.com

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