Total coverage - Kanessa Muluneh - to date

One designer recently demonstrated this shift through a custom-made dress — initially drafted using AI and later brought to life with the help of skilled tailors. The final piece was a near-perfect replication of the AI-generated concept, signalling a future where design and production could be seamlessly fused through technology. “AI is set to transform fashion design, enabling more out-of-the-box creativity and faster execution. I’ve already seen it with a custom piece I created — the AI draft and final design were nearly identical. We no longer need to do photo shoots all the time for content creation. Ghost mannequin photos will be easily done, especially if we already have the picture. We can just replicate it through AI and make endless creative content with that,” says Kanessa Muluneh, serial entrepreneur and founder of MULU Fashion Academy.

With excitement and hope, Muluneh says: “I think AI can revolutionise the world of luxury fashion. Especially when it comes to visuals and content. It can already fully replace humans and create endless creative possibilities…” On a deeper level of seaming and tailoring, and design ideating, she thinks there’s a lot of potential for AI in the space. Motif generation from text prompts for visualisation purposes has become a real time saver. It also aids in exploring archival collections and simulating designs on various base fabrics, allowing for quick experimentation with scale and colour. Additionally, the fast conversion of hand drawings to vector files significantly reduces the time previously spent on these processes.