Grovy total media coverage to date (July 31-October 31, 2025)

Real estate is the world’s largest asset class & one of the least digitized. In the UAE, a wave of proptech startups is determined to change that.

“The UAE’s real estate market is vibrant but fragmented. Investors grapple with limited transparency, unreliable data, & manual processes that slow decisions,” says Ranime El Skaff, co-founder of Prop.AI.

“Here in the UAE, the market is growing at breakneck speed & property information often struggles to keep pace. Listings lag & errors in descriptions, layouts, or pricing create noise that wastes brokers’ time,” says founder & CEO Kirill Dolgin of BrokerDeck.

Other UAE proptechs are targeting the industry’s day-to-day workflows. Coraly, for example, helps agents market listings across multiple portals, automate property ads, and use AI-enhanced photos. Rentify, meanwhile, offers tenants flexible “rent now, pay later” options and rewards for on-time payments.

On the investment side, Xploon launched a portal in 2025 to connect buyers directly with developers. Partnering with firms such as Danube Group, Empire Developments, Ohana Development & Reportage Properties LLC allows users to browse new projects with flexible payment plans.

Established players are also embracing proptech. Crompton Partners Estate Agents has trained its large language model on local real estate laws, projects, and sales processes.

“We’ve linked it with our CRM, also built in-house, so clients & agents can ask about availability,” says managing partner Ben Crompton.

“We’ve built a digital infrastructure that supports more than 140,000 community and property pages globally, including dedicated content for all major neighbourhoods in Dubai,” says CEO Daniel Hadi of Engel & Völkers Middle East.

Developers, too, are digitizing. “On the construction side, we integrate BIM since its 3D models improve collaboration and reduce errors. The models also increase efficiency by providing material costs and estimates, while 3D walkthroughs enhance customers’ journeys by allowing them to explore spaces even before they’re built,” says CEO Abhishek Jalan of Grovy Developers.

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