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April 22, 2025
Top Stories of the Week
Foreign Banks to Enter Ethiopia’s Financial Market by 2025 A2SV Founder Emre Varol Detained at Addis Ababa Airport Huajian Group Pivots to EV Assembly as AGOA Suspension Hits Textile Export Business Ethiopian Telecommunications Trailblazer on Trial Digital Nomads: This Ethiopian-Born 6x Founder Is Building a Web3 Game to Connect With Her Roots
Digital Nomads: This Ethiopian-Born 6x Founder Is Building a Web3 Game to Connect With Her Roots
Article content Ethiopian-born entrepreneur Kanessa Muluneh, now based in Dubai, launched Rise of Fearless, a Web3-based peer-to-peer battle royale game, on May 3.
Inspired by Ethiopia’s Battle of Adwa, the mobile game aims to attract African gamers with historical storytelling, local weapons, and play-to-earn features, including NFTs.
Muluneh, a 6x founder who sold a medtech firm at 21, is now raising $700,000 to scale the game.
Despite initial bugs and graphics issues, a recent tournament spiked downloads to over 1,000. The game targets 100,000 users in year one, with monetization through ads and NFTs, and ambitions of becoming a billion-dollar African title. Read more.
| Market | Business |
|---|---|
| Scope | Regional |
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