Grovy total media coverage to date (July 31-October 31, 2025)

Real estate is the world’s largest asset class and one of the least digitized. In the UAE, a wave of proptech startups is determined to change that, blending AI with a booming property market to reimagine how homes and investments are bought, sold, and managed. “The UAE’s real estate market is vibrant but fragmented. Investors grapple with limited transparency, unreliable data, and manual processes that slow decisions,” says Ranime El Skaff, co-founder of Dubai-based proptech firm Prop-AI. “Here in the UAE, the market is growing at breakneck speed, and property information often struggles to keep pace. Listings lag and errors in descriptions, layouts, or pricing create noise that wastes brokers’ time,” says founder and CEO Kirill Dolgin of Dubai-based startup, BrokerDeck. Other UAE proptechs are targeting the industry’s day-to-day workflows. Coraly, for example, helps agents market listings across multiple portals, automate property ads, and use AI-enhanced photos.Rentify, meanwhile, is focused on Dubai’s rental market. The startup offers tenants flexible “rent now, pay later” options and rewards for on-time payments. On the investment side, XPLOON : 1st Real Estate Portal to connect Buyers with Developers launched a portal in 2025 to connect buyers directly with developers. Partnering with firms such as Danube Group, Empire Developments, Ohana Development, and Reportage Properties LLC allows users to browse new projects with flexible payment plans. Established players are also embracing proptech. Abu Dhabi-based agency Crompton Partners Estate Agents has trained its large language model on local real estate laws, projects, and sales processes. “We’ve linked it with our CRM, also built in-house, so clients and agents can ask about availability,” says managing partner Ben Crompton. “We’re also working on an automated Calling AI that can follow up to reconfirm appointments, if a unit is still available, and do client qualification.” At Engel & Völkers Commercial Middle East, technology is helping the brokerage move faster in a highly international market. “We’ve built a digital infrastructure that supports more than 140,000 community and property pages globally, including dedicated content for all major neighbourhoods in Dubai,” says CEO Daniel Hadi. Developers, too, are digitizing. Grovy Developers, which has a portfolio worth more than AED 700 million, integrates Building Information Management (BIM) technology into its projects. “On the construction side, we integrate BIM since its 3D models improve collaboration and reduce errors. The models also increase efficiency by providing material costs and estimates, while 3D walkthroughs enhance customers’ journeys by allowing them to explore spaces even before they’re built,” says CEO Abhishek Jalan. Read more: https://lnkd.in/gqZqQ2Td