Total coverage - Kanessa Muluneh - to date

Impact

A The total number of people/households within the target demographic.

Distribution

The quantity of emails sent to registered recipients

Average emails opened

The percentage of emails opened per mailing

Engagement

A tally of the social media engagement e.g. shares, reactions, comments, that have been generated by the coverage achieved.

Market

The market most likely to read/view the media

Scope

The extent of area covered by the media editorially