October Report 2023

Coverage achieved: 34

Activity:

• Pursue sent over YOY figures for September and October
• Press release drafted on Best of British sofa collections and sent to press
• Pursue working on EOY review / strategy
• Questions shared for the production team in order to pitch advert to trade titles
• Pursue introduced Sophie to the team on weekly catch up call
• Priority images sent across for editing
• Supported with press mailer, press discount confirmed etc.
• Confirmed one more for press gifting (16 total), shared with Caron
• Pursue pitching new lifestyles out to editorial contacts for press feedback
• Shared ideas for Enfield store activations
• Pitched royal dining story angle to key national digital media
• Further pitching of Christmas last order date

Agency releases:

• Design services
• Adding value to the home
• Autumnal tones
• Last order dates
• Pastels
• Blue
• A sofa for every space
• Black Friday deals

Expert commentary:

• The Times, Conversation pits
• The Times, XL seating
• Ideal Home online, Lighting
• PA Media, Preparing for autumn
• Homes & Gardens, Quiet Luxury
• PA Media, Clocks go back tasks
• Homes & Gardens, Furniture covers
• House Beautiful, Minimalist Christmas
• House Beautiful, Maximalist Christmas

Press feedback:

“We mainly look for natural lifestyle imagery to include in our features, images where you can see a large proportion of the room (rather than close-ups) so the new Olbia and Buckingham images would probably work the best out of the new selection sent through!”

Homes & Gardens Online

Confirmed forthcoming coverage:

• Irish Daily Star, Nov-23
• The English Home Online, Nov-23
• J'aime Magazine, Nov-23
• Living Magazine, Oct-23
• Life Magazines, Jan-24
• Village Magazine, Jan-24
• Style at Home, Feb-24