The London Eye, #LightItBlue

Kingston-based creative agency Be Curious is managing the global strategy for a pro bono campaign designed to salute the frontline workers risking their own health to care for others during the COVID-19 pandemic. Today and every Thursday at 8pm, as people around the world clap for carers, hundreds of landmarks and iconic buildings from The Tower of London to The Empire State Building will also show their support by lighting up in blue in a campaign that continues to spread across the world.