Graphic from sun awareness survey by Europesure Travel Insurance (www.europesuretravelinsurance.com), May 2023, showing how many people from the West Midlands only use low-SPF-factor sun protection because they want a tan.

Graphic from sun awareness survey by Europesure Travel Insurance (www.europesuretravelinsurance.com), May 2023showing how many people in Cardiff would not use suntan cream if it were cloudy.

Credit: www.europesuretravelinsurance.com

Graphic from sun awareness survey by Europesure Travel Insurance (www.europesuretravelinsurance.com), May 2023 showing how many people in Bristol would not use suntan cream if it were cloudy.

Credit: www.europesuretravelinsurance.com

Graphic from sun awareness survey by Europesure Travel Insurance (www.europesuretravelinsurance.com), May 2023 showing how many Brits would not use suntan cream if it were cloudy.

Credit: www.europesuretravelinsurance.com