Think Pink Lipstick

We're Be@One.

We're a small (but perfectly formed!) start-up on a mission. To change the way people think about make-up and beauty.

For far too long we’ve all mindlessly bought into the 'big-brand' cosmetics story. You know what we're talking about, big names (and even bigger marketing budgets!) in lavish ads telling us how, if only we use this or that product our life would be much better or at least more glamorous.

The truth is that most make-up marketing is just that – made up.

But things are changing.

As consumers, we are all becoming more aware of the environmental impact of our buying decisions. So are now making ethical choices when deciding what cosmetics to buy.

The fact is that the majority of cosmetics on the market are tested on animals. With many still containing ingredients either derived from animals or insects!

We believe this must stop.

That's why we've developed cosmetics that are 100% certified vegan, cruelty-free and that contain no parabens. An affordable, high-quality make-up range that»s kind to animals, kind to your skin and kind to your pocket.

We call it 'beauty with a beating heart.'

We'd love you to try it.