Peter Mason, Founder and CEO

Peter Mason, Founder and CEO, Illuma

Peter Mason is a leading voice in contextual-AI for programmatic advertising. His disruptive AI brand, Illuma, is leading the industry towards privacy-friendly algorithms which look at live contextual behaviour, instead of user identity. Peter was one of the first to introduce European publishers to programmatic advertising back in 2011, and he is a passionate advocate of an equitable online ecosystem.