Mirjam Peternek - McCartney

Mirjam Peternek-McCartney is the founder and director of Lemongrass Marketing. Lemongrass Marketing is a multi- award winning PR, Digital PR and Content Marketing Agency for travel brands. During her time she has advised tour operators, hotels, lodges and wellness retreats such as andBeyond, Slow Adventure, W Hotels, JW Marriott, Lanserhof and Borgo Egnazia as well as tourist boards such as New York City, Hawaii, and the Seychelles. Her particular interest lies in PR, digital transformation and data driven audience insights for travel brands. She is a graduate of the University of Freiburg and a Goldman Sachs Alumna at the Said Business School, University of Oxford.