MEMORIE VOL I-VI COLLECTION

The name MEMORIE comes from the Italian word for “memories” — not as something preserved in the past, but as lived experience. Moments shaped by place, gesture and intention, carried forward through time.

Once upon a time, in the Alps of northern Italy, a visionary entrepreneur had a dream. It was 1910. From that moment, a story began — shaped by daily rituals, meaningful objects and a deep relationship with nature. His story has been passed down from generation to generation.

Each fragrance reflects a chapter in the Founder’s life, rooted in a specific place or object.

I — Il Calamaio, where ideas first took shape at dawn. II — Il Lanificio, where raw fibres became fabric. III — A Trivero, the road leaving home, opening towards the world. IV — Il Sottobosco, the forest after rain, where vision found grounding. V — La Panoramica, the road carved into the mountains, shaped step by step. VI — Saga del Piemonte, the evening tale, where memory becomes legacy.

Six volumes. Six fragrances. Each one capturing a lived moment — a scent of memorie — suspended between nature and industry, intimacy and ambition, thought and action.

Revealed in a precise and intentional sequence, the six fragrances follow the rhythm of a life in motion: from the intimacy of thought to the openness of landscape, from creation to contemplation. Together, they form a single narrative rather than a collection of standalone expressions.

Rooted in the Italian Alps and born in 1910, ZEGNA has always understood legacy as something lived. MEMORIE reflects a distinctly Italian way of living — grounded yet visionary, intimate yet ambitious — where beauty is never separated from responsibility, and memory is never static.

To accompany the launch, ZEGNA presents a new cinematic film starring Mads Mikkelsen, written and directed by Roman Coppola. Set within Casa Zegna, the family’s historic home in Oasi Zegna, the film unfolds as a contemplative journey through six interconnected worlds, guided by a miniature car — a poetic symbol of movement, imagination and continuity. Coppola’s cinematic language allows memory to emerge through silence, rhythm and space rather than explanation.

Each fragrance is housed in a refined glass bottle with soft gradient finishes inspired by its emotional landscape, sealed with an ash-wood cap crowned by the Zegna family crest. Refillable by design, MEMORIE reflects the belief that luxury should endure — preserved, revisited and passed on.

MEMORIE will be available starting February 5th 2026 in selected ZEGNA locations and on zegna.com, with a progressive global rollout to follow.

APPENDIX — MEMORIE, VOL I-VI COLLECTION Crafted by three master perfumers Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch, the six fragrances of MEMORIE reinterpret the Founder’s world through six olfactory chapters. Each scent captures a precise moment, place or object from Ermenegildo Zegna’s life, transforming lived memory into perfume.