ZEGNA MEMORIE COLLECTION
ZEGNA
The name MEMORIE comes from the Italian word for “memories” — not as something preserved in the past, but as lived experience. Moments shaped by place, gesture and intention, carried forward through time.
Once upon a time, in the Alps of northern Italy, a visionary entrepreneur had a dream. It was 1910. From that moment, a story began — shaped by daily rituals, meaningful objects and a deep relationship with nature. His story has been passed down from generation to generation.
Each fragrance reflects a chapter in the Founder’s life, rooted in a specific place or object.
I — Il Calamaio, where ideas first took shape at dawn. II — Il Lanificio, where raw fibres became fabric. III — A Trivero, the road leaving home, opening towards the world. IV — Il Sottobosco, the forest after rain, where vision found grounding. V — La Panoramica, the road carved into the mountains, shaped step by step. VI — Saga del Piemonte, the evening tale, where memory becomes legacy.
Six volumes. Six fragrances. Each one capturing a lived moment — a scent of memorie — suspended between nature and industry, intimacy and ambition, thought and action.
Revealed in a precise and intentional sequence, the six fragrances follow the rhythm of a life in motion: from the intimacy of thought to the openness of landscape, from creation to contemplation. Together, they form a single narrative rather than a collection of standalone expressions.
Rooted in the Italian Alps and born in 1910, ZEGNA has always understood legacy as something lived. MEMORIE reflects a distinctly Italian way of living — grounded yet visionary, intimate yet ambitious — where beauty is never separated from responsibility, and memory is never static.
To accompany the launch, ZEGNA presents a new cinematic film starring Mads Mikkelsen, written and directed by Roman Coppola. Set within Casa Zegna, the family’s historic home in Oasi Zegna, the film unfolds as a contemplative journey through six interconnected worlds, guided by a miniature car — a poetic symbol of movement, imagination and continuity. Coppola’s cinematic language allows memory to emerge through silence, rhythm and space rather than explanation.
Each fragrance is housed in a refined glass bottle with soft gradient finishes inspired by its emotional landscape, sealed with an ash-wood cap crowned by the Zegna family crest. Refillable by design, MEMORIE reflects the belief that luxury should endure — preserved, revisited and passed on.
MEMORIE will be available starting February 5th 2026 in selected ZEGNA locations and on zegna.com, with a progressive global rollout to follow.
APPENDIX — MEMORIE, VOL I-VI COLLECTION Crafted by three master perfumers Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch, the six fragrances of MEMORIE reinterpret the Founder’s world through six olfactory chapters. Each scent captures a precise moment, place or object from Ermenegildo Zegna’s life, transforming lived memory into perfume.
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Lanificio – Italian for ‘Wool Mill’. Where raw wool becomes fabric. By Fabrice Pellegrin
Inside the Wool Mill, the air is dense with the unmistakable scent of raw wool. Machines begin to move, their rhythm filling the space. Walking deeper inside, the atmosphere softens as warm bales release a sweeter, comforting aroma. Natural and industrial, raw and refined coexist in harmony. Il Lanificio translates the beating heart of ZEGNA: material transformed through human ingenuity and craft.
Olfactory family: Vanilla Suede Key notes: Vanilla Tahitensis, Suede Accord, Sandalwood
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
La Panoramica – Italian for ‘Panoramic Road’. The scenic road across Oasi Zegna. By Dominique Ropion
Under radiant light, Ermenegildo Zegna walks along the 232 Road. Towering trees line the path as the sharp scent of pine softens the asphalt. Sunlight filters through the branches, casting shifting shadows while the road curves through the hills. La Panoramica captures vision in motion — the Founder’s long-term view, shaped step by step, tree by tree.
Olfactory family: Fresh Fougere Key notes: Pine Needles, Lavender France, Vetiver Haiti
- In-store at Harrods
- Online from harrods.com
ZEGNA
A Trivero – Italian for ‘In Trivero’. Trivero, Piedmont, where the story began. By Quentin Bisch
In the garage, the familiar scent of gasoline fills the air. Ermenegildo Zegna starts the engine of his Lancia Aurelia. As the car moves forward, crisp mountain air rushes through the open window. The road unfolds, revealing vast Alpine landscapes with every turn. A Trivero captures the moment of departure — the impulse to move forward, from a small town in Piedmont towards the wider world.
Olfactory family: Aromatic Fougere Key notes: Lavender, Rose Damascena, Myrrh
- In-store at Harrods
- Online from harrods.com
ZEGNA
A Trivero – Italian for ‘In Trivero’. Trivero, Piedmont, where the story began. By Quentin Bisch
In the garage, the familiar scent of gasoline fills the air. Ermenegildo Zegna starts the engine of his Lancia Aurelia. As the car moves forward, crisp mountain air rushes through the open window. The road unfolds, revealing vast Alpine landscapes with every turn. A Trivero captures the moment of departure — the impulse to move forward, from a small town in Piedmont towards the wider world.
Olfactory family: Aromatic Fougere Key notes: Lavender, Rose Damascena, Myrrh
- In-store at Harrods
- Online from harrods.com
ZEGNA
A Trivero – Italian for ‘In Trivero’. Trivero, Piedmont, where the story began. By Quentin Bisch
In the garage, the familiar scent of gasoline fills the air. Ermenegildo Zegna starts the engine of his Lancia Aurelia. As the car moves forward, crisp mountain air rushes through the open window. The road unfolds, revealing vast Alpine landscapes with every turn. A Trivero captures the moment of departure — the impulse to move forward, from a small town in Piedmont towards the wider world.
Olfactory family: Aromatic Fougere Key notes: Lavender, Rose Damascena, Myrrh
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Calamaio – Italian for ‘Inkwell’ By Dominique Ropion
It is dawn. Ermenegildo Zegna sits in his study, overlooking the Lanificio. The newspaper lies open, the sharp scent of ink still lingering on the page. Leather-bound notebooks, polished wood, quiet concentration. Pen in hand, thoughts begin to flow — ideas taking shape on paper, on fabric, in vision. Il Calamaio captures the origin of creation: the intimate moment when imagination becomes intention.
Olfactory family: Leathery Amber Key notes: Ink Accord, Rose Absolute Turkey, Oud Accord
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Calamaio – Italian for ‘Inkwell’ By Dominique Ropion
It is dawn. Ermenegildo Zegna sits in his study, overlooking the Lanificio. The newspaper lies open, the sharp scent of ink still lingering on the page. Leather-bound notebooks, polished wood, quiet concentration. Pen in hand, thoughts begin to flow — ideas taking shape on paper, on fabric, in vision. Il Calamaio captures the origin of creation: the intimate moment when imagination becomes intention.
Olfactory family: Leathery Amber Key notes: Ink Accord, Rose Absolute Turkey, Oud Accord
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Lanificio – Italian for ‘Wool Mill’. Where raw wool becomes fabric. By Fabrice Pellegrin
Inside the Wool Mill, the air is dense with the unmistakable scent of raw wool. Machines begin to move, their rhythm filling the space. Walking deeper inside, the atmosphere softens as warm bales release a sweeter, comforting aroma. Natural and industrial, raw and refined coexist in harmony. Il Lanificio translates the beating heart of ZEGNA: material transformed through human ingenuity and craft.
Olfactory family: Vanilla Suede Key notes: Vanilla Tahitensis, Suede Accord, Sandalwood
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Lanificio – Italian for ‘Wool Mill’. Where raw wool becomes fabric. By Fabrice Pellegrin
Inside the Wool Mill, the air is dense with the unmistakable scent of raw wool. Machines begin to move, their rhythm filling the space. Walking deeper inside, the atmosphere softens as warm bales release a sweeter, comforting aroma. Natural and industrial, raw and refined coexist in harmony. Il Lanificio translates the beating heart of ZEGNA: material transformed through human ingenuity and craft.
Olfactory family: Vanilla Suede Key notes: Vanilla Tahitensis, Suede Accord, Sandalwood
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Lanificio – Italian for ‘Wool Mill’. Where raw wool becomes fabric. By Fabrice Pellegrin
Inside the Wool Mill, the air is dense with the unmistakable scent of raw wool. Machines begin to move, their rhythm filling the space. Walking deeper inside, the atmosphere softens as warm bales release a sweeter, comforting aroma. Natural and industrial, raw and refined coexist in harmony. Il Lanificio translates the beating heart of ZEGNA: material transformed through human ingenuity and craft.
Olfactory family: Vanilla Suede Key notes: Vanilla Tahitensis, Suede Accord, Sandalwood
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Lanificio – Italian for ‘Wool Mill’. Where raw wool becomes fabric. By Fabrice Pellegrin
Inside the Wool Mill, the air is dense with the unmistakable scent of raw wool. Machines begin to move, their rhythm filling the space. Walking deeper inside, the atmosphere softens as warm bales release a sweeter, comforting aroma. Natural and industrial, raw and refined coexist in harmony. Il Lanificio translates the beating heart of ZEGNA: material transformed through human ingenuity and craft.
Olfactory family: Vanilla Suede Key notes: Vanilla Tahitensis, Suede Accord, Sandalwood
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
A Trivero – Italian for ‘In Trivero’. Trivero, Piedmont, where the story began. By Quentin Bisch In the garage, the familiar scent of gasoline fills the air. Ermenegildo Zegna starts the engine of his Lancia Aurelia. As the car moves forward, crisp mountain air rushes through the open window. The road unfolds, revealing vast Alpine landscapes with every turn. A Trivero captures the moment of departure — the impulse to move forward, from a small town in Piedmont towards the wider world. Olfactory family: Aromatic Fougere Key notes: Lavender, Rose Damascena, Myrrh
- In-store at Harrods
- Online from harrods.com
ZEGNA
A Trivero – Italian for ‘In Trivero’. Trivero, Piedmont, where the story began. By Quentin Bisch
In the garage, the familiar scent of gasoline fills the air. Ermenegildo Zegna starts the engine of his Lancia Aurelia. As the car moves forward, crisp mountain air rushes through the open window. The road unfolds, revealing vast Alpine landscapes with every turn. A Trivero captures the moment of departure — the impulse to move forward, from a small town in Piedmont towards the wider world.
Olfactory family: Aromatic Fougere Key notes: Lavender, Rose Damascena, Myrrh
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Sottobosco – Italian for ‘Undergrowth’ By Fabrice Pellegrin
In Oasi Zegna, the rain has just stopped. Damp earth releases a rich scent with every step. Wet leaves glisten, pine needles crunch underfoot, moss lingers in the air. The forest breathes quietly. A ray of sunlight breaks through the canopy. Il Sottobosco evokes a moment of stillness and renewal — a deep, grounding connection between man and nature.
Olfactory family: Woody Spicy Key notes: Pink Pepper, Carrot Seeds, Patchouli
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Sottobosco – Italian for ‘Undergrowth’ By Fabrice Pellegrin
In Oasi Zegna, the rain has just stopped. Damp earth releases a rich scent with every step. Wet leaves glisten, pine needles crunch underfoot, moss lingers in the air. The forest breathes quietly. A ray of sunlight breaks through the canopy. Il Sottobosco evokes a moment of stillness and renewal — a deep, grounding connection between man and nature.
Olfactory family: Woody Spicy Key notes: Pink Pepper, Carrot Seeds, Patchouli
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Sottobosco – Italian for ‘Undergrowth’ By Fabrice Pellegrin
In Oasi Zegna, the rain has just stopped. Damp earth releases a rich scent with every step. Wet leaves glisten, pine needles crunch underfoot, moss lingers in the air. The forest breathes quietly. A ray of sunlight breaks through the canopy. Il Sottobosco evokes a moment of stillness and renewal — a deep, grounding connection between man and nature.
Olfactory family: Woody Spicy Key notes: Pink Pepper, Carrot Seeds, Patchouli
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Il Sottobosco – Italian for ‘Undergrowth’ By Fabrice Pellegrin
In Oasi Zegna, the rain has just stopped. Damp earth releases a rich scent with every step. Wet leaves glisten, pine needles crunch underfoot, moss lingers in the air. The forest breathes quietly. A ray of sunlight breaks through the canopy. Il Sottobosco evokes a moment of stillness and renewal — a deep, grounding connection between man and nature.
Olfactory family: Woody Spicy Key notes: Pink Pepper, Carrot Seeds, Patchouli
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
La Panoramica – Italian for ‘Panoramic Road’. The scenic road across Oasi Zegna.
By Dominique Ropion Under radiant light, Ermenegildo Zegna walks along the 232 Road. Towering trees line the path as the sharp scent of pine softens the asphalt. Sunlight filters through the branches, casting shifting shadows while the road curves through the hills. La Panoramica captures vision in motion — the Founder’s long-term view, shaped step by step, tree by tree.
Olfactory family: Fresh Fougere Key notes: Pine Needles, Lavender France, Vetiver Haiti
- In-store at Harrods
- Online from harrods.com
ZEGNA
La Panoramica – Italian for ‘Panoramic Road’. The scenic road across Oasi Zegna. By Dominique Ropion
Under radiant light, Ermenegildo Zegna walks along the 232 Road. Towering trees line the path as the sharp scent of pine softens the asphalt. Sunlight filters through the branches, casting shifting shadows while the road curves through the hills. La Panoramica captures vision in motion — the Founder’s long-term view, shaped step by step, tree by tree.
Olfactory family: Fresh Fougere Key notes: Pine Needles, Lavender France, Vetiver Haiti
- In-store at Harrods
- Online from harrods.com
ZEGNA
La Panoramica – Italian for ‘Panoramic Road’. The scenic road across Oasi Zegna. By Dominique Ropion
Under radiant light, Ermenegildo Zegna walks along the 232 Road. Towering trees line the path as the sharp scent of pine softens the asphalt. Sunlight filters through the branches, casting shifting shadows while the road curves through the hills. La Panoramica captures vision in motion — the Founder’s long-term view, shaped step by step, tree by tree.
Olfactory family: Fresh Fougere Key notes: Pine Needles, Lavender France, Vetiver Haiti
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
La Panoramica – Italian for ‘Panoramic Road’. The scenic road across Oasi Zegna. By Dominique Ropion
Under radiant light, Ermenegildo Zegna walks along the 232 Road. Towering trees line the path as the sharp scent of pine softens the asphalt. Sunlight filters through the branches, casting shifting shadows while the road curves through the hills. La Panoramica captures vision in motion — the Founder’s long-term view, shaped step by step, tree by tree.
Olfactory family: Fresh Fougere Key notes: Pine Needles, Lavender France, Vetiver Haiti
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
- In-store at Harrods
- Online from harrods.com
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
- In-store at Harrods
- Online from harrods.com
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
- In-store at Harrods
- Online from harrods.com
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com
ZEGNA
Saga del Piemonte – Italian for ‘Tale of Piedmont’. A story rooted in northern Italy. By Fabrice Pellegrin
Evening falls. Firelight flickers. Ermenegildo Zegna sinks into a worn chair, a traditional Piedmontese cherry infusion in hand. Laughter and conversation fill the room as memories surface and are shared. Outside, the air cools; inside, warmth and conviviality linger. Saga del Piemonte is the closing chapter — a tale of heritage, intimacy and continuity, where memory becomes legacy.
Olfactory family: Woody Gourmand Key notes: Coffee Accord, Ratafia, Cedarwood Virginia
RRP £249 for 100ml, £177 for 150ml refill
- In-store at Harrods
- Online from harrods.com