Published: 9th August 2024

British rum tastes are changing with drinkers looking for smoother, more drinkable, luxurious varieties

According to multi award-winning British Chocolate rum producer Lucela’s, rum is continuing to enjoy a surge in popularity. Tastes have been shifting since the pandemic with consumers demanding rums that are more drinkable, small batch and luxurious, with providence.  Evidence for this trend can…

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