Latest news
Published: 18th August 2026
UK insurance firms face growing trust gap as customers question claims, renewals and use of AI.
Insurance providers are facing a growing Trust Gap as consumers question claims outcomes, renewal communications, and the increasing use of AI. That’s according to new research from customer engagement platform MaxContact. The company’s Voice of the UK Consumer 2026 report highlights growing…
Published: 29th June 2026
MaxContact is named one of the UK's most thriving companies to work for
MaxContact, the Manchester-based customer engagement software provider, has been named one of the UK's most thriving companies to work for in the 2026 Culture 100 Awards, earning national recognition for its people-first culture. The accolade places MaxContact among an elite group of 100 UK-based…
Published: 18th June 2026
Email is the most trusted form of communication between consumers and businesses.
When it comes to customer outreach, email remains the preferred channel, with half of UK adults (50.9%) saying it is the channel they trust most for official communications. In comparison, just 8% of UK adults would trust an official message sent via a direct message on social media. That’s…
Published: 27th May 2026
Is this the end of the cold call? UK consumers need to be able to trust companies before they pick up the phone
Cold calling, as we know it, could be on its way out, as new research from MaxContact reveals that UK consumers now expect to trust and recognise a company before they pick up the phone. The findings from the company’s Voice of the UK Consumer 2026 report suggest a fundamental shift in how…
Published: 19th May 2026
Businesses are facing a growing ‘trust gap” as customers can’t tell what’s real.
A growing ‘Trust Gap’ is putting revenue, customer contact, and service delivery at risk as customers increasingly ignore legitimate business calls. That’s according to new research from Manchester-based CCaaS provider MaxContact. The company’s Voice of the UK Consumer 2026 report shows…
Published: 18th May 2026
Contact centres are facing a growing ‘trust gap” as customers can’t tell what’s real.
A growing ‘Trust Gap’ is preventing contact centres from reaching customers at all, according to new research from MaxContact. The company’s Voice of the UK consumer 2026 report shows consumers are increasingly screening and ignoring legitimate business contacts because they cannot tell what…