Mitchell & Brown Brings Premium Showroom Theatre to Max Electrical

Independent UK TV brand reinforces its commitment to independent electrical retail with striking new in-store display installation

Bolton and Lutterworth, UK, 2nd June, 2026 – Mitchell & Brown is continuing to show its commitment to the UK independent electrical retail channel with a major new branded showroom installation at Max Electrical.

The new premium in-store TV showcase, installed at Max Electricals’ Lutterworth, Leicestershire showroom, creates a striking focal point designed to capture customer attention while highlighting the breadth of the Mitchell & Brown television range in a modern, engaging retail environment.

Featuring multiple Mitchell & Brown televisions across a variety of screen sizes and specifications, the installation combines bold branding, coordinated merchandising and live demonstration content to create a highly visible showroom destination that immediately draws customers into the category.

Prominent messaging around the brand’s seven-year warranty, British heritage and integrated smart TV platforms including Freely and TiVo helps reinforce the key differentiators that continue to make Mitchell & Brown increasingly attractive to independent retailers and their customers alike.

For Max Electrical, the new display installation represents both a significant visual upgrade for the showroom and an opportunity to further strengthen customer engagement within one of the most competitive categories in consumer electronics retail.

Simon Jones, Company Director at Max Electrical, commented, “The new Mitchell & Brown display has created a real focal point in-store for us. The branding looks incredibly professional, and the layout gives customers the opportunity to compare multiple screen sizes and features side-by-side in a relaxed retail environment. We greatly value working with a brand that continues to actively support independent electrical retailers with this level of investment and commitment.”

For Mitchell & Brown, the showroom installation represents far more than simply displaying televisions on a wall. It forms part of the company’s broader strategy to actively support independent electrical retailers with meaningful in-store investment, branded retail theatre and long-term partnership initiatives designed specifically for the specialist retail sector.

The installation also reflects the company’s focus on simplicity and ease of use, with televisions designed to appeal to customers who want straightforward operation and dependable everyday usability alongside the latest streaming and smart TV functionality. Every Mitchell & Brown premium range television includes a full seven-year warranty as standard, offering consumers long-term peace of mind while giving retailers an additional point of differentiation in an increasingly competitive television market.

Dan Brown, Purchasing Director at Mitchell & Brown, added: “Independent electrical retailers and first class customer support remain at the heart of everything we do as a business. We believe customers still value expert advice, personal service and the ability to experience products properly in-store before making a purchasing decision. Installations like this are designed to help retailers create genuine showroom theatre that immediately captures customer attention while clearly communicating the key strengths of the Mitchell & Brown range.”

As consumer demand continues to shift toward larger screen sizes, integrated streaming platforms and premium in-home entertainment experiences, Mitchell & Brown believes the independent retail sector remains uniquely positioned to deliver the expertise, demonstration environments and customer service levels increasingly valued by consumers making significant TV purchases.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.