American fitness brand opens UK’s largest dedicated strength equipment showroom in Gloucester

Gloucestershire-based site designed to support long-term growth and local employment 

22 January, Gloucestershire, UK – American leader in home gym and fitness centre equipment REP Fitness has officially opened its UK headquarters and flagship retail showroom in Gloucester - supporting long-term European-wide growth, local job creation, and positioning the county as a future hub for strength training excellence. 

The new 40,000 sq. ft. facility at St. Modwen Park brings together REP Fitness’ UK head office, a major distribution centre capable of holding £10 million of stock, and the largest dedicated strength equipment showroom in the UK, covering 6,200 sq. ft. 

Its new site will support up to 35 local office roles, alongside a fulfilment team handling nationwide distribution, as REP continues to scale its UK operations following a strong first year in the market. 

Founded in 2012 in Colorado by brothers Ryan and Shane McGrotty, REP Fitness has grown from a garage start-up into a global strength equipment brand. The company recorded over $130 million in sales in 2024, achieving 30% year-on-year growth, and launched its direct-to-consumer operations in the UK in 2025. 

The UK is one of Europe’s largest fitness markets, home to more than 11 million commercial gym members. Sixty-eight per cent of people in the UK work out at home with 7 out of 10 people in Gloucestershire physically active.  

The Gloucester showroom allows customers to experience REP’s equipment in real-world setups, from garage gyms and spare-room builds to full commercial environments, with guided walkthroughs and live demonstrations available. 

Richard Millbank, UK Managing Director at REP Fitness, said: 

“Opening our first UK showroom here in Gloucester allows customers to experience REP equipment in a way that simply isn’t possible online. It also gives us a permanent base to build long-term relationships with gyms both locally and nationally, as well as athletes and training communities, while delivering faster fulfilment and UK-based support.” 

REP has also launched a UK Athlete Programme, with plans to work closely with Gloucestershire-based athletes and ambassadors, alongside new partnerships with gyms, clubs, charities and schools, across the county and UK. 

The opening is marked by a launch event today, with attendees including industry partners, media and members of the local business community, all celebrating REP Fitness’ long-term commitment to the region. The showroom will be open to the public from 31st January, Tuesday to Saturday 9am - 4pm. 

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Editors notes

REP Fitness is a global premium strength equipment brand, specialising in high-quality gym equipment for home gyms and commercial facilities. Founded in 2012 in Colorado by brothers Ryan and Shane McGrotty, REP has grown from a garage start-up into an international brand, recording over $130 million in sales in 2024. With operations spanning multiple continents, REP offers a comprehensive range of strength equipment, including racks, benches, barbells and functional training tools, and is expanding into cardio, apparel and nutrition. REP launched its direct-to-consumer operations in the UK in 2025, with its UK headquarters, distribution centre and largest dedicated strength equipment showroom now based in Gloucester.