START-RITE SHOES RESPONDS TO GROWING PRESSURE ON CONSUMERS WITH VALUE-DRIVEN COLLECTION OF SCHOOL SHOES

·      Leading heritage British brand, Start-Rite Shoes launches a collection that brings quality fitted school shoes to more shoppers

·      The limited collection features Start-Rite design intelligence to support children’s physical development

Start-Rite Shoes launches “Simply by Start-Rite”, a carefully crafted collection of school shoes that delivers their footwear expertise at great value for money.

The Simply by Start-Rite limited collection features timeless styles from the Start-Rite archive. These tried and tested designs deliver dependable, comfortable shoes. Priced at under £40, the collection gives more families choice and peace of mind when purchasing this uniform essential. 

With a choice of rip tape or lace-up fastenings providing a secure and adjustable fit, the classic Mary-Jane, T-Bars and contemporary styles feature Start-Rite intelligence throughout. Supple leather and padded linings guarantee comfort while dyed-through leather and flexible, lightweight rubber soles offer durability, excellent grip and freedom of movement for natural development.

Marketing and E-Commerce Director at Start-Rite Shoes, Jen Tyley, said: “Given the current economic uncertainty, it was the right time to launch the Simply range to support families. We pulled on every resource and deep into our archives to create school shoes at the very best price that will protect little ones feet and stand the test of term and beyond.”

The “Simply by Start-Rite” collection is available online at Start-Rite and exclusively at John Lewis this back to school in full sizes and two width fittings. 

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Editors notes

Start-Rite Shoes is a heritage British children's footwear company.