ASG PROFILE: Protection Through Partnership

Assist Security Group (ASG) is a UK security solutions provider with over 30 years of experience securing a wide range of commercial clients across multiple industries. Key sectors include luxury hotels and retailers, corporate headquarters and managing agents, entertainment venues and events, hospitals and businesses requiring bespoke security training.

“ASG’s 6-Point security solution framework ensures full security and commercial cover. It emphasises protection, prevention, presentation, planning, people, and partnerships to address each client's unique security needs,” says Troy Hewitt, CEO.

Whether a 5-star luxury hotel wants to provide discreet protection for its guests, staff and property, or a global bank is securing its new London headquarters, ASG brings customised security programmes leveraging the latest technology and highly-trained personnel.

ASG’s corporate security team conducts in-depth risk assessments to understand potential vulnerabilities, then designs layered solutions encompassing physical guarding, security systems, executive protection, and more.

For high-end retail clients, ASG provides understated but effective loss prevention and access control solutions to create a safe, welcoming environment for affluent shoppers. Security officers are carefully selected for their customer service skills and trained to engage patrons with friendliness and professionalism.

ASG also brings this same personable service when providing security at exclusive entertainment and hospitality events. Their event security management team works closely with planners to conduct crowd management, VIP escorts, and access control with precision and poise.

Strong partnerships with hospital administration and staff anchor the company's growth in healthcare security. ASG's hospital security officers integrate respectfully into hospital culture, leveraging empathy, de-escalation skills and emergency response capabilities to keep patients, visitors and staff safe.

Finally, ASG operates a respected security training institute. The mix of former military, law enforcement and intelligence personnel lead intensive courses ranging from corporate security management to crisis response in extreme situations.

At its core, ASG believes security is best achieved through building trusted relationships and providing highly responsive, individualised service. This people-focused approach allows the team to seamlessly partner with clients across sectors to meet their unique security requirements.

ASG’s 6-Point Security Solution is focused on:

• Protection: Safeguarding people, property, and operations through layers of physical and technological security
• Prevention: Deterring threats before they occur through intelligence gathering and proactive measures
• Presentation: Ensuring professional, customer-focused service from smartly presented security personnel
• Planning: Customising security programs based on risk assessments and client requirements
• People: Investing in ongoing training and development to maintain high standards
• Partnership: Collaborating closely with clients to understand their business and environment

ASG’s specialised divisions comprise sector experts ready to deliver tailored security services. The company stays ahead of emerging threats by forecasting risks, controlling exposures, and providing managed solutions.

For more information or a free security audit to assess vulnerabilities in your organisation, visit the website to speak with one of our security experts in confidence. Act now to gain actionable insights that enable you to secure your people, property and profits.

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Editors notes

GENERAL SERVICES PROFILE

Assist Security Group (ASG) is a leading provider of bespoke security solutions across a range of industries including luxury hotels and retail, estate management and corporate offices, tourist entertainment and event management, hospital facilities, and security training. With over 30 years of experience delivering protection and support, ASG takes a consultative approach to understand each client's unique needs and situational risks.

ASG's mission is to provide best-in-class, tailored services led by experts in each division. Aligned with its 6-Point Framework of Protection, Prevention, Presentation, Planning, People and Partnership, ASG develops strategies that protect clients' people and assets, striving to meet and exceed expectations.

Whether providing on-site security personnel, close protection services, corporate intelligence or CCTV monitoring, ASG brings together the right people and leading technologies. The focus is on building trusted partnerships, mitigating risks, and enabling clients to operate securely and successfully.

From boutique retail stores to large-scale events, hospitals to luxury hotels, ASG has become a preferred security partner by blending operational excellence with a personable, collaborative approach. With expertise across specialised divisions, ASG’s solutions are carefully designed to match each client's brand, culture and objectives.