Honest Communications unveils new influencer marketing platform

Home and garden specialist agency, Honest Communications, has launched a new influencer marketing platform designed to bring brands and influencers together.  

The aptly named Honest Network provides a unique way of connecting brands with the very best content creators in the industry, uniting both parties to help them achieve impressive results across their campaigns. 

While creating social media campaigns is at the heart of the Honest Network, it’s also about creating a community. Members will be among the first to hear the latest news from Honest’s clients, receive product samples, attend exclusive webinars, be invited to in-person networking events, and gain exclusive behind-the-scenes access to brands at events such as the RHS Chelsea Flower Show.  

The launch of the initiative follows a rapid increase in the number of home and gardening influencer accounts across social platforms, with many individuals reaching out to the Honest team seeking guidance and support, having initially launched their platforms as a hobby.  

Recognising this gap in the market, Honest Communications seized its unique position to deliver exceptional results for both its brands and influencers alike, while providing a space for content creators to share ideas, advice, insights and experiences.  

Brand and marketing managers working with Honest will gain access to the best influencers in the business, with all of the background research and vetting already completed, saving them valuable time and resource. 

To ensure that the platform is made up of the very best content creators in the sector, the application process will include a thorough vetting system via a sophisticated scoring tool developed by Honest Communications for the Honest Network, ensuring that only the very best accounts are put forward for campaigns.  

Holly Daulby, managing director of Honest Communications and the driving force behind the Honest Network, commented: “It’s no secret that influencer marketing is an important part of any communications strategy, but as influencer marketing grows, so too does the number of content creators out there. From a brand’s perspective, we know firsthand that finding the right individuals to work with can be time-consuming, which is where the idea for the network came from. 

“However, what started as a service for our clients, has already evolved and grown. Our vision for the Honest Network is to curate a collaborative community of content creators, showcasing the incredible power of influencers in our space while helping the brands we represent reach the right audience.  

“We have big plans in the pipeline and we’re so excited to get things underway, so would urge any influencers out there who think they might be the right fit to get in touch and register their interest!” 

Honest Communications is a Derby-based agency which specialises in the gardening, home and lifestyle sectors. Its portfolio includes a host of popular household names such as Alitex, Wilkinson Sword Garden Tools, Henchman, Town & Country, elho, WOLF-Garten, Seedball, Oxenwood Hillier Garden Centres, and Cobra. 

For further information on the Honest Network, or to sign up, visit https://www.honestcommunications.co.uk/the-honest-network/    

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Editors notes

Honest Communications is a PR, communications and social media agency specialising in working with home, lifestyle and garden brands. In just five years, it has become the go-to agency for many of the best brands in the industry both, in the UK and Europe. It offers its clients the perfect blend of creativity and strategic thinking, working with companies to put their products and services in front of the right people, in the right place, at the right time.