Passion Play Oberammergau and aovo Touristik AG Select SECUTIX as Ticketing Partner

The partnership combines Oberammergau’s iconic cultural tradition with aovo Touristik AG’s distribution expertise to deliver a seamless, modern ticketing experience for visitors worldwide.

SECUTIX, a leading provider of advanced ticketing and engagement solutions, has been appointed the official ticketing platform behind one of the world’s most iconic cultural events, the Passion Play Oberammergau 2030. 

In partnership with aovo Touristik AG, which is the official sales partner for the Passion Play Oberammergau, the SECUTIX solution will power the ticketing infrastructure for this extraordinary event. 

aovo Touristik AG will use SECUTIX's proven platform to create a seamless ticketing infrastructure for the 2030 Passion Play, ensuring effective integration with aovo’s distribution platform and a scalable system capable of handling high international demand. 

The Bavarian town of Oberammergau, Germany, has been staging the Passion Play since 1634. It is held only once every 10 years and, due to its unique tradition, draws visitors from around the globe. More than 2,000 residents of the municipality participate in the production, which dramatises the final days of Jesus’ life in a multi-hour theatrical performance. 

The 2030 edition is expected to feature around 100 performances from May to September. To meet the complexity and scale of this production, SECUTIX will deliver a comprehensive ticketing infrastructure that includes API integration into aovo Touristik AG’s proprietary booking platform; an advanced interactive seat map embedded into the customer purchasing process; and a highly scalable system designed to manage peak traffic and global demand.

The partnership also includes an option to extend for the 2034 edition, which will commemorate the 400th anniversary of this historic performance. 

“The Passion Play demands a robust ticketing system to manage the complexities of numerous performances spread over several months, expecting to attract more than half a million visitors. Our partnership with SECUTIX, leveraging their advanced technology alongside our strong distribution expertise, will ensure an exceptional ticketing experience for visitors from around the globe to this culturally significant event," said CEO Gerhard Griebler from aovo Touristik AG.

“This partnership highlights the strength of the SECUTIX ecosystem and our ability to support the world’s most prestigious cultural events,” said Norbert Stockmann, Managing Director of SECUTIX DACH. “We’re very proud to be contributing our technology to an event with such deep cultural heritage and global appeal.”  

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Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, S-Mobile and S-Pay.

About aovo Touristik AG

aovo Touristik AG, headquartered in Hanover, has specialised in short trips, experience-based travel, cultural tourism, and event travel for over 25 years. The company serves both direct customers and partners, offering tailor-made travel packages alongside modern systems and e-commerce solutions for content management, booking, marketing, and sales.