Surrey County Cricket Club Focuses On Digital Transformation With SECUTIX

Surrey County Cricket has confirmed the appointment of SECUTIX as the Club’s new Ticketing Technology Partner, part of a digital transformation agenda across the organisation.

The Club will use a suite of SECUTIX solutions, including its S-360 ticketing platform, its TIXNGO mobile ticket app and its in-built Business Intelligence system to improve data driven decisions across the Club and ultimately help drive ticketing revenue.

Emily Clark, Surrey’s Head of Sales & Marketing, said: “We want to provide a best-in-class supporter experience to both Members and fans. The partnership with SECUTIX means we can create a connected digital ecosystem, linking different parts of the business such as hospitality, members, juniors and cricket nets. SECUTIX provides an end-to-end solution, proven in cricket, that will help us achieve our ambitions, not just today, but also in the long-term.”

David Hornby, SECUTIX UK Managing Director, added: “Surrey are arguably one of the most insight driven sports organisations and acquiring, mining and driving decisions and insight from information is a key strategy for them. We’re delighted to share our expertise in cricket and look forward to helping Surrey get closer than ever before to their fans.”

Surrey joins SECUTIX's growing stable of cricket clients which includes Lancashire, Warwickshire, Nottinghamshire, Kent and Somerset, as well as The Hundred.

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Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include the UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, TIXNGO and Oxynade.

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