British TV brand says Android TV is the future of smart TVs

Bolton-based British TV brand Mitchell & Brown is backing Google’s Android TV smart platform with the launch of its latest near borderless KBL range of smart 4K TVs.

One of the UK’s largest domestic TV brands has adopted Google’s Android TV smart platform as the de facto operating system across its smart TVs. Mitchell & Brown has unveiled a trio of new smart 4K models running Android TV OS and has committed to the Google platform going forward into 2022 and beyond. The move will bring a host of new services to Mitchell & Brown TVs including Disney+ and its exclusive content like Falcon and the Winter Soldier, Pixar movie spin-off Monsters at Work, and the cult animated show, Bob’s Burgers.

Despite stiff competition from several available smart TV operating systems, Mitchell & Brown Operations Director Dan Brown is convinced of the long-term future of the Google system.

“We evaluated a number of smart TV operating platforms available to TV brands, and it was clear from the features and flexibility of the Android TV platform that it is the class-leader. Given Google’s financial might and commitment to ongoing development of its smart operating systems across various devices, it is difficult to see how Android TV won’t become the gold, and perhaps only, standard operating system for smart TVs in the future,” said Dan.

Some of the biggest players in TV manufacturing have their own operating system, such as LG’s WebOS and Samsung’s Tizen, but even Tier 1 brands like Philips and Hisense have adopted Google’s latest platform. In 2020 Panasonic also ditched its own Viera platform in favour of Android TV, putting Mitchell & Brown in very good company.

“I don’t see the big Korean TV brands adopting Android TV any time soon,” says Dan. “But for mid-tier manufacturers and smaller brands like ourselves, it makes a lot of sense to buy in the very best operating system from a specialist software brand. I can only see the features and flexibility of Android TV exceeding even the bespoke systems developed by major electronics brands into the future.”

“Android TV is designed to bring the familiar Android mobile device operating system to the big screen in the home, making it supremely easy for customers to learn and use. That fits perfectly with Mitchell & Brown’s mission to offer the best performing, easiest to use TVs on the market, backed up with outstanding customer service,” adds Dan.

The latest 2021 iteration of Android TV integrates Google Assistant for voice control, and the tile-based interface mimics the familiar mobile platform. The top row of the home screen is the Content Discovery Bar, which offers suggested content based on the user’s previous viewing habits and searches. The results are pulled from across broadcast TV and smart TV services, making for seamless integration of all available TV content. The platform also offers instant access to all the major streaming services, including Netflix, Amazon Prime, YouTube, NowTV, Disney+ and many more.

Mitchell & Brown has enhanced its 30-strong line up of cutting-edge TVs for 2021 with three new models running Android TV OS, the 43”, 50” and 55” 4K near borderless KBL models. The company will unveil its 2022 line up in Spring next year with the majority of its smart TVs featuring Android TV OS, with the final smart TV models moving to Google’s platform by Q3.

“Our significant investment in Android TV is another major step in Mitchell & Brown becoming the High Street retail TV brand of choice. As a proud British, family-owned company, we are committed to supporting the UK High Street and the retailers that share the same strong customer support values as ourselves,” concludes Dan.

Mitchell & Brown was launched in 2016 and has become the UK’s fastest growing UK TV brand, selling through independent High Street retailers across the UK. With cutting edge TVs designed for performance and ease of use, the brand backs up its customer service offering with a UK customer support call centre and a class-leading 7-year warranty on every Mitchell & Brown TV as standard.

Got a feature on the TV market, British growth businesses, the UK High Street, or the best in customer service? Dan Brown is available for interview, please get in touch.

www.mitchellandbrown.co.uk

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About Mitchell & Brown

Part of the Bolton-based TVD Group established in 1996, Mitchell & Brown is a British TV brand that puts the UK customer at the heart of everything it does. Offering a range of TVs specifically developed for UK consumers and manufactured by Europe’s largest TV manufacturer, the brand continues to go from strength to strength by bucking the trend for ‘globalised’ products. The UK focus continues through retail and customer service, with Mitchell & Brown exemplifying the local ethos, family values and unrivalled customer support that many of its trusted high street retailers have built their success on. The Mitchell & Brown TV range comes with an industry-leading 7-year warranty as standard. Find out more about Mitchell & Brown: www.mitchellandbrown.co.uk

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and have now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything we do and priding ourselves on unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so our products have a reputation for client satisfaction and reliability.