Promotion news: Valpak appoints Phillip Crum to Director of Data Insights

Valpak by Reconomy has marked a major expansion across its data services with the promotion of Phillip Crum to the role of Director of Data Insights.

Crum has already spent 11 years at Valpak, most recently shaping Valpak’s Supplier Data Hub and Insight Platform to drive automation, improve data accuracy, and create more efficient, future-ready data systems. His new role complements the launch of Valpak’s Global Data Insights, which is helping brands and retailers to manage packaging obligations, recyclability and EPR costs across multiple countries.

Describing his new role, Crum said: “As new packaging regulations come into force around the world, brands and retailers need to be confident that they are meeting their obligations in every market – they need instant visibility and tools to pinpoint data gaps and highlight opportunities for improvement. My role is to provide that assurance, making sure that Valpak’s platforms, processes and people deliver trusted data and scalable systems in an increasingly complex data landscape.”

Crum will lead a department of 250 data professionals, overseeing regulatory and commercial data for over 60 million packaging products worldwide.

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Editors notes

·      Valpak’s mission is to create a sustainable, waste-free world. We are driven, not by today. We are driven by tomorrow.

·      We help our clients to reduce waste and recycle more, continually innovating and using leading data science and expertise to inspire businesses, help push ourselves – and our industry – forward. We don’t just show our customers how to navigate waste regulations; we help them become more sustainable, through our ever-increasing capabilities and pioneering innovations. 

·      Valpak is the largest environmental compliance scheme in the UK. We work with major names, such as Aldi, Tesco, ASOS, and Miele, and manages compliance for more than 2,000 businesses. In 2022, it celebrated its 25thanniversary.

·      Valpak is part of Reconomy, an international circular economy specialist that combines technology, skills and incredible people to build sustainability ‘loops’ that create circular opportunities for business. This is achieved through a tech enabled, people-powered approach that helps Reconomy’s customers to better manage their resources, reduce waste, optimise their supply chains, and contribute in a meaningful way towards the circular economy.

·      Valpak services include:

o   Compliance under Waste Packaging, WEEE, and Battery Directives.

o   Data insights.

o   International compliance.

o   Consultancy.

o   Accreditation under environmental schemes, such as Zero Waste to Landfill. 

Valpak invests in pioneering systems and expertise which enable its customers to analyse, assess and improve product design. The Product Data Hub, Insight Platform and dedicated teams work together to drive change.