TVC Deliver’s Ass-Kicking Upgrade for Pub AV at Donkey Social

TVC Technology Solutions have delivered an immersive AV upgrade for Donkey Social, bringing cutting-edge display technology, flexible AV distribution and outdoor entertainment to the Weymouth pub scene.

Weymouth & Bolton, UK, 20th May 2026 – Commercial AV integrator TVC Technology Solutions have completed a comprehensive hospitality AV installation for Donkey Social, part of the Amber Taverns portfolio of bars, pubs and clubs.

As a new venue, Donkey Social was developed as a modern, community-focused venue offering premium live sport, music and entertainment experiences across multiple customer areas. It required a fully integrated entertainment environment designed to support live sport, digital signage and immersive customer experiences in independent customer zones, while remaining simple and intuitive for staff to operate.

To create a high-impact visual experience throughout the venue, TVC installed a range of Samsung 4K hospitality displays, including 55” and 75” screens positioned across the main customer areas, bar spaces and social zones. Carefully placed to maximise visibility from every seating area, the commercial-grade displays provide vibrant picture quality and reliable performance in a demanding hospitality environment.

At the heart of the installation, TVC deployed a WyreStorm NXT AV-over-IP distribution system, enabling multiple content sources including Sky Q, Atmosphere TV and digital signage content to be distributed seamlessly throughout the venue.

The system allows staff to independently manage different entertainment zones depending on the atmosphere required, whether showing live sport venue-wide or creating more intimate social zones. The AV-over-IP infrastructure also provided future scalability for additional displays and entertainment sources as the venue evolves.

To support promotions and customer engagement, TVC integrated a dedicated Startle digital signage solution featuring professional signage displays and high-brightness window screens. Positioned throughout key customer areas and visible externally, the displays showcase live sport schedules, venue promotions and upcoming events while helping attract passing footfall throughout the day.

As part of the wider refurbishment project, TVC also upgraded the venue’s outdoor entertainment area with Outvue outdoor TV displays, commercial-grade audio systems and weather-protected AV equipment designed for year-round use. The upgraded external space allows customers to enjoy live sport and entertainment outdoors while maintaining the same high-quality viewing and audio experience found inside the venue.

Commented Chris Whitlock, Technical Director at TVC Technology Solutions: “Donkey Social is a great example of how modern AV can completely transform hospitality environments. The combination of Samsung displays, flexible AV distribution and integrated digital signage has created an entertainment space that’s engaging for customers while remaining easy for staff to manage. The finished installation gives the venue complete flexibility to support live sport, promotions and entertainment across both indoor and outdoor areas.”

The completed installation provides Donkey Social with a scalable and future-ready AV environment that enhances customer engagement, supports operational flexibility and delivers a consistent entertainment experience throughout the venue.

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Editors notes

TVC Technology Solutions, a division of the TVD Group, was established in 1996 by Jim Brown along with his sons, Matthew and Daniel. Starting from humble beginnings in a shop in Leigh, the company has become one of the largest suppliers of audio-visual solutions and domestic appliances across the UK and EIRE. 

As an employee-owned business specialising in the supply, installation, and maintenance of audio-visual products, TVC is known for its personalised approach, offering high levels of customer service and products tailored to meet client needs. The company's strong relationships with its partners enable it to deliver bespoke, future-proof, turnkey solutions suitable for any industry or environment. 

TVC provides custom audio-visual solutions to a wide range of sectors, including hospitality, hotels, holiday parks, retail, leisure, betting and gaming, healthcare, public and education, and specialised markets such as luxury yachts and places of worship.