Hoover Announces New Partnership to Supply RKW with an Exclusive SDA Range

Hoover has today announced an exciting new joint partnership with RKW who will launch with an exclusive range of small domestic appliance (SDA) products. This new range, only available through RKW, will consist of seven exclusive models covering the three main dominant categories – Upright Vacuums, Cylinders Vacuums and Cordless Stick Vacuums.

The exciting new range will add further scale and growth distribution to RKW’s loyal partners, especially the much-valued independent channel, while offering a clear trade up to the popular Pets models for enhanced cleaning performance.

RKW are rapidly expanding and are indeed already the largest wholesale distributor in the UK. They will bring on-board a superb range of both exclusive and market-wide models of Hoover floorcare products. These include two cylinder vacuum cleaners, three uprights and four cordless stick products as a great starting point – of which nearly 80% of the range will only be available to purchase through the Stoke on-Trent-based UK distributor.

With over 30 years of industry experience and a turnover of £180 million last year, the highly-acclaimed distributor will work closely together with Hoover’s team to highlight the many benefits of the high-performance product range. This range is further complemented and supported by an attractive commercial terms package coupled with unique and highly-impactful POS product display stands that are available to independent retailers purchasing the Hoover range. 

These core range products will certainly drive business growth during 2022 and beyond, with retailers now being able to offer the consumer a Hoover product with exceptional cleaning performance from a highly-respected and trusted brand. The range will also then be complemented with the addition of the award-winning, highly-compact yet powerful H-FREE 500 product, both in the Home and Pets format.

RKW's exclusive Hoover SDA products will include:

Cylinders

BR10 RDD 001 Breeze Home

BR20 RDD 001 Breeze Pets

Upright Vacuums

THB1DD 001 Breeze Evo Home

THB2UDD 001 Breeze Evo Pets

HU300NXL 001 H Upright 300 XL

Cordless Sticks

HF122RDD 001 Free 100 Home

HF122UDD 001 H Free 100 Pets

Tony Mellors, Account Director SDA – Hoover, comments: “We’re absolutely delighted to welcome Rob, Gary, Stephen and the entire RKW team onboard, as our chosen and valued national distributor for an exclusive range of outstanding Hoover floorcare products. 

“RKW are exceptionally well respected within the industry and together we believe that this important joint trade partnership will allow us to strengthen and further build upon our valued relationship with all accounts and especially with an added focus on the independent retailers.

“The partnership will also help deliver an extended reach and depth of distribution to both parties, with a brand that is recognised for developing highly-efficient and innovative floorcare products for around the home. Furthermore, our trade up Pets range of products are ideal for removing hair from around the home or car without difficulty.”

RKW CEO, Rob Sutton, added: “We are delighted to be partnering with an exclusive range agreement for Hoover SDA UK. This is a huge opportunity to grow mutual business and we have already seen a fantastic response from our customers in regards to the exclusive range that RKW will be supplying from March 2022. 

“We work with over 5,000 retailers across the country. These range from independents, grocers, value retailers, garden centres, online retailers, and department stores. Many of our customers today began trading with us when we started 33 years ago and we have developed strong working relationships based on trust and integrity.

“We have an eye-catching retailer display solution on offer for both independent and national retailers to support our in-store offering and to maximise sales for all parties."

For information about Hoover appliances, visit hoover.co.uk or shop the brand online at rkwltd.com.

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Editors notes

About RKW

RKW has a 30-plus year pedigree in successfully developing and distributing top brands and products with a group turnover of £100m+. It is Europe's leading manufacturer and distributor of small domestic appliances (SDA) and housewares products for its owned and licensed portfolio of brands. As well as Tower, Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover and new partnerships with SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.

About Hoover

Established in 1908, Hoover Candy Group is part of Haier; the #1 global major appliance brand for 12 consecutive years (Euromonitor 2021), commanding more than 16% of the global market for household appliances.

Hoover UK, which is headquartered in Birchwood, Warrington, has a full range of small and major domestic appliances including floorcare, cooling, laundry and cooking products, as well as its most recent venture into air purification models. 

Hoover strives to meet the needs of all customers, both retail and consumer, with core values built on performance, wellbeing and trust. The brand firmly believes in a healthy lifestyle and a better environment for all, building on a century of continuous research and development and offering reliability and build quality that people can trust.

In 2019, Hoover appointed Celebrity Chef, Simon Rimmer as a brand ambassador and signed up as principal club sponsor of Warrington Wolves Rugby club, both of which are ongoing relationships.