RKW set to unveil groundbreaking innovations from Tower, Swan, Sur La Table & Laura Ashley at IFA 2024.

RKW is set to unveil groundbreaking innovations at the IFA Berlin Show on September 6th-10th. New products from Tower, Swan, Sur La Table & Laura Ashley will be presented at Stand 107 in Hall 8.1.

Tower

The Tower brand continues to gain momentum, and now is the ideal time to align with its success as the brand introduces exciting new ranges at IFA. With major launches in everything from SDA to linen care to food preparation, it is one to watch.

Tower is making significant progress in expanding its floorcare range with the release of seven new products. Among them is the AquaVac Wet & Dry cordless cleaner, featuring a self-cleaning docking station. This versatile tool includes a stick vacuum, handheld cleaner, and a pole attachment for those hard-to-reach areas, making it perfect for seamlessly transitioning between carpet and hard floors. Additionally, the new Spot Cleaner offers a flexible hose and even includes window cleaning capabilities. Tower’s latest floorcare products are not to be missed!

In linen care, Tower is set to unveil the powerful Pure Steam Infinity Xpress Steam Generator, featuring its infinite filtered steam power. This model boasts an AI-powered Auto Limescale Attack System with dual tank self-cleaning capabilities that effectively removes dirty water, iron water and limescale. Not only does this keep the product clean, but it also reduces the need for costly filter replacements. This Steam Generator is part of Tower’s extensive linen care lineup, which also includes best-selling cord-cordless models.

Tower’s use of cord-cordless technology doesn’t stop there. The brand is set to transform kitchen prep as we know it, with its new range of cordless food preparation products, Omni. These portable, convenient devices—blenders, stick blenders, and hand mixers—are powered by a single universal battery that recharges via USB-C, offering unmatched flexibility for cooking enthusiasts.

Good Food in Partnership with Tower

Good Food, the UK’s largest media brand with over 100 million website visits each month, is set to make a significant impact in the small cooking appliance and housewares market through its partnership with Tower. This collaboration will introduce a range of well-developed SDA, including air fryers, bread makers, and multicookers, alongside complementary housewares. An example of what to expect from the lineup includes the GF17015, a 10L Dual Side Oven & Basket Air Fryer with Vizion Viewing Windows. This and other products in the range are designed to work seamlessly with Good Food’s extensive recipe library.

Swan

Swan is set to expand its popular Scandinavian-style Nordic and classic Retro collections with new, trendsetting air fryers. The air fryers will be introduced to the Retro collection with a vintage-inspired design, appealing to those who love a nostalgic look combined with modern cooking features.

Additionally, the Retro collection will also see the launch of a new era: Retro Revive. This refreshed range takes inspiration from the best-selling Retro collection but adds a contemporary twist. The new SDA and designs will be showcased at IFA, as well as their new high-spec coffee machines and heating and cooling solutions. Visit IFA to not miss the next phase of Swan’s evolution.

Cleaning guru Lynsey has also teamed up with Swan to launch an exciting new range of floorcare products. This builds upon their previous collaboration in 2022, expanding the success with an even broader collection. This range will cover every household’s basic needs, from spin mops and steamers to laundry balls and toilet brushes. This collaboration combines Swan’s expert product knowledge with Lynsey’s dedicated fanbase, all whilst bringing a touch of sparkle to the home with the signature pink colour scheme.

Sur La Table

Sur La Table has already made its mark across the United States over the last 50 years, known for its simple yet powerful ethos: “Make good food. Invite people. Do it daily.” With a deep passion for food and a commitment to passing this onto the chefs at home, the brand has gained its consumer’s trust.

This year, Sur La Table is entering an exciting new partnership with RKW, aiming to launch products that combine aesthetics with durability across Housewares, Cookshop, and SDA.

With lots to shout about, RKW will debut these and more new product ranges in the floorcare, heating, and cooling categories, along with fresh designs and innovations that will be on display at stand H8.1-107 at IFA 2024.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.