New hire boosts SECUTIX’s live entertainment & culture business in the UK and Ireland

Chris Malins appointed live entertainment and culture sales lead

SECUTIX, a global leader in advanced digital solutions for the events industry, has appointed Chris Malins as Sales Lead for the UK & Ireland in the live entertainment and culture sector.

The appointment is part of SECUTIX’s ambition to scale its business with theatres, festivals, museums, music venues and attractions. In Europe, the ticketing technology company works with many big names in the sector including Stade de France on their live music events, Centre Pompidou, Switzerland’s Paléo Festival and Spain’s Teatro Real.

“I’m delighted to welcome Chris to the team,” said Mos Matin, SECUTIX Vice President of European Sales. “Chris has an impressive track record in supporting customers to become truly data-driven and his appointment is a real boost to our live entertainment and culture offering.”

Malins has over twenty years of experience in leading data transformation programmes. He co-founded a successful technology start-up and more recently worked at Tableau, the business intelligence and analytics software company, where he played a key role in helping to evolve the go-to-market strategy for Professional Services.

Commenting on his appointment, Malins said: “I believe in the SECUTIX platform as a force for good for ticketing with its ethos of putting fans and audiences at the centre of any ticketing strategy. What excites me is the prospect of helping clients take control of their ticketing operations and data, working alongside them to make sure they get the best business value from both the data and our technology solutions.”

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Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360 and TIXNGO.

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