Mitchell & Brown Further Boosts Independent Retail Support

From this month, all Mitchell & Brown retailers will now be serviced directly by the brand’s own experienced in-house executive sales team.

BOLTON, June 2023 - Mitchell & Brown retailers across the country will now benefit from the brand’s in-house sales and support team. The move further bolsters the independent retail partnerships the brand has built since its launch in 2016 and continues the brand’s strategy to offer the very best customer support in the TV business.

With its TV range previously sold to many independent retailers through Big Red Sales, Mitchell & Brown will now deal directly with all its retail customers. Mitchell & Brown continually strive to improve retailer relations, product offering and customer service, and their recent retailer questionnaire has gained a fantastic response with many new initiatives being introduced over the coming months to complement their new and improved website and increased marketing budget to help promote the brand and its retailers. The team, headed up by Dan Brown, Rob Greenlees, and Steve Chappell, will be expanded to ensure the brand’s direct sales and support lines, technical help and consumer customer services will be available to all Mitchell & Brown retailers.

Mitchell & Brown Operations Director, Dan Brown, commented “Big Red Sales have been instrumental in establishing our brand in the independent retail channel, and we would like to extend a big thank you to the entire BRS team for their hard work. We have grown significantly since launch and now feel the time is right to build a dedicated in-house support team for our loyal retail customers. Our close partnerships with retailers have underpinned the success of the Mitchell & Brown brand, and we look forward to further strengthening those ties directly with our customers.”

Since its launch in 2016, Mitchell & Brown has established itself as the independent retailer’s TV brand of choice and sells exclusively through the independent retail channel. From a humble range in 2016, the 2023 line-up includes models from small-screen bedroom TVs to flagship large-screen 4K UHD QLED smart TVs that compete directly with the ‘big four’ TV brands. Mitchell & Brown is part of the TVD Group, which has recently transitioned from a family business to employee ownership.

“We are invested in all our customers and are confident that this change will allow us to continue to provide our industry-leading service to all our retailers,” adds Dan. “As always, we offer a competitive pricing structure to ensure retail margins, marketing support and free next-day delivery on qualifying orders, and our dedicated sales team is now only an email or phone call away.”

Retailers that have previously dealt with Big Red Sales for Mitchell & Brown, or would like to start retailing Mitchell & Brown TVs, should give the retail support team a call on 01204 324 325.

Ends

Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.