White Goods Set To Boost Your TV Sales!

Mitchell & Brown’s new White Series TVs offer smart features, Freely and even smarter looks with pure white cabinets, ideal for modern homes.

October 07, 2025, Bolton: Mitchell & Brown, the UK’s favourite domestic TV brand, has unveiled its striking new White Series, designed to open up fresh sales opportunities for retailers. With UK Google searches for terms like ‘white TV’ topping over 3000 per month, white finish TVs remain as rare as hen’s teeth, particularly in the 40-inch screen size, helping Mitchell & Brown stockists attract these style-conscious consumers. The new White Series is available in 24in, 32in and 40in screen sizes, each finished in pure white from bezel to pedestal stand.

“While most TV brands have retreated to black and grey in pursuit of volume sales, Mitchell & Brown has identified a gap in the market for our retailers,” says Dan Brown, Operations Director at Mitchell & Brown. “White kitchens, pale bedrooms, and Scandi-inspired living spaces have surged in popularity, yet suitable TVs have all but disappeared from the UK market. For independents, this creates a unique selling point to attract customers who want technology that complements their décor rather than clashes with it.”

Like all premium Mitchell & Brown TVs, White Series models come with Mitchell & Brown’s seven-year warranty. Uniquely backed by an independent trust fund, this industry-leading guarantee gives retailers and their customers long-term peace of mind. The offer underpins the brand’s reputation for service, providing retailers with a level of support not often seen in consumer electronics.

Behind the White cabinets, all White Series models feature Freely built-in, streaming services including Netflix, Disney+ and Amazon Prime Video, Freeview Play, Wi-Fi connectivity, and multiple inputs for consoles and peripherals. Freely itself is a powerful sales tool, opening the door to sales into rooms in the home that don’t have an aerial or satellite feed. Simply connect the TV to the home’s Wi-Fi, and the customer has a full suite of linear broadcast channels, catch-up TV services, streaming content, and internet platforms, such as YouTube.

Compact and versatile, the three screen sizes have been tailored for spaces such as kitchens, bedrooms, conservatories and living rooms where style matters as much as performance. With strong market potential, backed by Mitchell & Brown’s best-in-class retailer support, White Series sales should be white hot in the coming months.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.