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Tavo Pets Adjusts the Lens | It’s Time to See Pet Safety Differently

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Read Time: 3 mins

Tavo Pets, the pet protection brand from the creators of the premium child car seat brand Nuna Baby, holds the uncompromising belief that life is better for people and pets when it’s shared. That’s why they’re working to reshape the road ahead for pet safety and educating their global audience on the best practices to follow while travelling with their pets.

A recent global study commissioned by Tavo Pets and conducted in cooperation with the global data and business intelligence platform Statista revealed that far too many pet parents hit the road without safely restraining their pet in the vehicle.

“People don’t think they’ll be [involved] in a collision - until they are,” says Caitlin Taylor, Road Safety Manager, The Royal Society for the Prevention of Accidents (RoSPA), Edinburgh, Scotland. “People don’t really, truly, appreciate how dangerous it can be if your dog is not restrained and how dangerous distraction can be in general [while driving].”

The study involved 5,000 pet owners across 10 countries, with each respondent answering 6 to 12 questions regarding safety practices when driving with their pets. Its results highlight how common risky travel behaviours are among pet owners around the world:

  •  More than half of the respondents in the UK reported experiencing a distraction caused by their pets while driving in the last 12 months (53%)
  • A staggering 71% of pet owners in the UK travel with unrestrained pets because they either don’t believe restraints are necessary if the pet stays calm, don’t perceive any risks, or think short trips don’t require restraint
  • 1 in 4 pet owners in the UK are compromising safety because of their perception that restraints make pets uncomfortable

The reality is much more serious. In a crash, an unrestrained pet can become a projectile with a force 30 to 60 times its body weight. For a 15 kg dog, that’s at least 450 kg, enough to seriously injure not only your pet, but other vehicle occupants as well.

In the same study, 82% of pet owners in the UK reported that they travel with at least one other person in the car when their pet is along for the ride. So, this isn’t just a pet safety issue, it’s a family safety issue.

“We all know the catastrophic injuries that can occur as a result of being in a car accident, especially when you're not wearing a seatbelt,” says Dr. Scott Miller, BVSC, MRCVS, Veterinary Surgeon and Tavo Pets Global Ambassador. “All you need to do is reflect on the same thing with regard to your dog or cat.”
Tavo Pets is dedicated to changing the way people move through life with their pets. Their latest campaign, “Imagine the Impact: Shaping the Road Ahead for Pet Safety,” aims to raise awareness and encourage action regarding safe travel practices for pets.
 “With Imagine the Impact, we want to ignite a conversation and shine a light on the realities of travelling with unrestrained pets,” says Helen Johnson, Marketing Director at Tavo Pets and Nuna Baby. “Our research and expert insights make it clear—the risk is real, yet many people are unaware of the dangers. At Nuna, we’re experts in child car seat safety, and with Tavo, we’re applying that same standard of care to pets. We want to bring the same level of understanding people have around protecting children in vehicles to those travelling with pets. This campaign is about progression, it’s about recognising that pet safety is family safety.”

For more information, campaign assets, or to join the conversation, visit https://tavopets.com/uk/

Ends

Editors notes

About Tavo Pets

Tavo Pets is a revolutionary pet protection brand from the makers of Nuna Baby, designed to redefine the way we move through life with a pet. Tavo offers a broad lineup of pet travel gear, including crash-tested pet car seats with ISOFIX connectors that not only contain your pet but also anchor the entire carrier to the vehicle, delivering enhanced protection for everyone on board. Tavo also brings the journey home with adventure-ready stroller travel systems and design-forward essentials for everyday living. With its premium materials, timeless aesthetics, and rigorous safety testing, Tavo ensures your pet, and your people, travel and live safely, securely, calmly, and comfortably together. To learn more about Tavo Pets, visit visit https://tavopets.com/uk/

Tavo - Dr. Scott Miller Global Ambassador for Tavo

Tavo - Dr. Scott Miller Global Ambassador for Tavo

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Tavo - Dr. Scott Miller Global Ambassador for Tavo supporting Imagine the Impact campaign

Credit: Tavo

Tavo - Imagine the Impact campaign image

Tavo - Imagine the Impact campaign image

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In a crash an unrestrained pet could be thrown forward with a force of 30 to 60 times its own body weight.

Credit: Tavo

Tavo - Imagine the Impact campaign image

Tavo - Imagine the Impact campaign image

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In a crash, an unrestrained pet canbe thrown forward with a force of30 to 60 times its own body weight.

Credit: Tavo

Tavo - Imagine the Impact campaign image

Tavo - Imagine the Impact campaign image

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In a crash an unrestrained pet could be thrown forward with a force of 30 to 60 times its own body weight.

Credit: Tavo

Dr. Scott Miller BVSc MRCVS, Veterinary Surgeon, and Tavo Global Brand Ambassador

Dr. Scott Miller BVSc MRCVS, Veterinary Surgeon, and Tavo Global Brand Ambassador

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Dr. Scott Miller BVSc MRCVS, Veterinary Surgeon, TV Vet, and Tavo Global Brand Ambassador, is pictured with his own dog Mango.

Credit: Tavo

Adem Fehmi: BSc MCFBA, Canine Behaviourist and Trainer, and a Tavo Global Brand Ambassador

Adem Fehmi: BSc MCFBA, Canine Behaviourist and Trainer, and a Tavo Global Brand Ambassador

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Adem Fehmi BSc MCFBA, Canine Behaviourist and Trainer, and a Tavo Global Brand Ambassador, is pictured with his owb pet dog in a Tavo Maeve on a Roscoe Stroller.

Credit: Tavo

'Imagine the Impact' campaign by Tavo that looks at Pet Safety in Carsd

'Imagine the Impact' campaign by Tavo that looks at Pet Safety in Carsd

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Tavo, leaders in premiuem pet protection lauches its pet safety in cars campaign, ‘Imagine The Impact’. An estimated eight million dogs are being put at risk on the UK’s roads, by ill-informed moto...

Credit: Tavo

Tavo Pets, pet protection specialists, launch 'Imagine the Impact'

Tavo Pets, pet protection specialists, launch 'Imagine the Impact'

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‘Imagine The Impact’ pet safety in cars camapign by Tavo Pets An estimated eight million dogs are being put at risk on the UK’s roads, by ill-informed motorists who are taking unnecessary risks cla...

Credit: Tavo

Crispin Pet Travel Crate

Crispin Pet Travel Crate

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Crispin Pet Travel Crate is designed for pets up to 25kg (55lbs) and comes with features including Tailor Tech™ memory foam, side impact protection, all-around mesh ventilation, and a structured base,...
  • In-store at Halfords
  • Online from https://tavopets.com/uk/crispin-pet-travel-crate

Credit: Tavo

Roscoe Stroller paired with Maeve Car Seat

Roscoe Stroller paired with Maeve Car Seat

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The optional Roscoe stroller frame (RRP £275) can be paried with Maeve (pictured), and Hendricks car seat for effortless walks and convenient transportation. Roscoe Stroller, sold separately, RRP...
  • In-store at Halfords
  • Online from https://tavopets.com/uk/roscoe-stroller-frame

Credit: Roscoe Stroller

Maeve Car Seat

Maeve Car Seat

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The award-winning Maeve car seat redefines luxury and safety for pet travel. This system, recognised with a Red Dot Design award, features a robust dog car seat that fastens securely into any car usin...
  • In-store at Halfords
  • Online from https://tavopets.com/uk/maeve-pet-protection-system

Credit: Tavo

Dupree Pet Car Seat and Carrier

Dupree Pet Car Seat and Carrier

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Designed for cats and smaller dog breeds up to 20lbs/9kg, Dupree™ is an innovative car seat and carrier in one that epitomises convenience and comfort. This super compact design embodies the highest s...
  • In-store at Halfords
  • Online from https://tavopets.com/uk/dupree-pet-car-seat-airline-carrier

Credit: Tavo

Crispin Pet Travel Crate, size Medium, in Onyx

Crispin Pet Travel Crate, size Medium, in Onyx

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Tavo's Crispin Pet Travel Crate was designed to be tall and roomy with airy mesh panels so your pet feels at home and not cooped up in a cramped kennel. It's impact-tested for safety and features inte...
  • In-store at Halfords
  • Online from https://tavopets.com/uk/crispin-pet-travel-crate

Credit: Tavo

Hendrick Pet Car Seat Carrier

Hendrick Pet Car Seat Carrier

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Hendrick™, is a crash-tested pet car seat and flexible carrier designed for seamless travel for pets up to 20.4kg.
  • Online from https://tavopets.com/uk/hendrick-pet-car-seat-carrier

Credit: Tavo Pets

Hendrick Pet Car Seat Carrier with Roscoe Stroller

Hendrick Pet Car Seat Carrier with Roscoe Stroller

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Hendrick™, is a crash-tested pet car seat and flexible carrier designed for seamless travel for pets up to 20.4kg. Featuring integrated isofix latches for secure, baseless installation in the car, it’...
  • Online from https://tavopets.com/uk/hendrick-pet-car-seat-carrier

Credit: Tavo Pets

Short Video Content of its Crispin Crate in Crash Test Scenario

Short Video Content of its Crispin Crate in Crash Test Scenario

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Tavo Crispin pet crate crash text video in action

Credit: Tavo

Short Video Content of its Dupree Car Seat Carrier in Crash Test Scenario

Short Video Content of its Dupree Car Seat Carrier in Crash Test Scenario

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Tavo crash test video - Dupree pet car seat and carrier

Credit: Tavo

Short Video Content of its Maeve Car Seat in Crash Test Scenario

Short Video Content of its Maeve Car Seat in Crash Test Scenario

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Tavo impact tested pet car seat video featuring its Maeve car seat and base pet protection system.

Credit: Tavo

Short Video Content of its Maeve Car Seat in Crash Test Scenario

Short Video Content of its Maeve Car Seat in Crash Test Scenario

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Crash and impact test video of its Maeve car seat in action.

Credit: Tavo

Short Video Content of its Maeve Car Seat in Crash Test Scenario

Short Video Content of its Maeve Car Seat in Crash Test Scenario

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Tavo crash test video using its Maeve car seat in action.

Credit: Short Video Content of its Maeve Car Seat in Crash Test Scenario