Mitchell & Brown helps shoppers choose the perfect TV with new in-store video guides

British TV brand Mitchell & Brown is making TV shopping simpler with the launch of a series of new in-store product showcase videos designed to help customers choose with confidence.

Rolling out across independent retailers nationwide, including Richer Sounds stores, the short showcase videos bring Mitchell & Brown’s entire 7-Year Premium TV Range to life. Covering the B, Q, T, W and Travel TV Series, the video highlights the latest smart-TV features and explains what makes each model different, from the brand’s trademark reliability to its industry-leading 7-year guarantee as standard.

The videos spotlight the new TiVo OS Smart platform with Freely, giving viewers easy access to live and on-demand TV without a subscription. They also feature the brand’s WebOS-powered Travel TVs, designed for compact living, caravans and motorhomes.

“Buying a new TV should be exciting, not confusing,” says Dan Brown, Purchasing Director at TVD Group, Mitchell & Brown’s parent company. “Our official retailers are great at explaining the best of TV-tech and these in-store videos help to demystify the jargon while you browse the models. They really show how our TVs stand out for quality, ease of use and long-term peace of mind.”

The move forms part of Mitchell & Brown’s wider commitment to supporting local high-street electrical retailers. By giving stores engaging, brand-authored content, the company helps create a more informative, hands-on buying experience than scrolling through online listings.

Customers can now see the new videos in action at participating retailers and check out why Mitchell & Brown has become the UK’s favourite home-grown TV brand.

Ends

Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.