A Slice of Innovation: Witt's ETNA Rotante Wows Audiences at Garden Press Event 2024 with Unique Rotating Pizza Stone

Witt Pizza exhibited the ETNA Rotante at the Garden Press Event 2024 this week.

21st February 2024: Grab a slice of pizzeria-quality pizza as award-winning Witt wows audiences with its rotating pizza oven at the recent Garden Press Event 2024. The vibrant Garden Press Event, took place on the 20th of February at the esteemed Business Design Centre, playing host to numerous horticulture businesses, all displaying the latest innovations and creations. Witt showcased the ETNA Rotante and entered the product of the year award, displayed the ETNA Rotante in the entry hall.

Founded in 2006, the Garden Press Event is a unique one-day boutique exhibition that aims to bring together suppliers of garden products with trade and consumer editors from both print and broadcast outlets. The only event of its kind for the industry, it has grown in popularity with over one hundred exhibitors. 2024 was its 19th Anniversary and the event has gone from strength to strength. There were new and innovative ideas and products to discover on the stands, giving an abundance of content for the year ahead.

Hundreds of horticulture journalists, writers, bloggers, and influencers converged in London to immerse themselves in the diverse offerings of the UK's flourishing garden sector.

The Witt ETNA Rotante’s unique rotating pizza stone ensures 360 degrees of perfectly cooked toppings and crispy crusts, all in less than a minute. No more trying to manually juggle and spin your pizza to get that even bake, as the Rotante’s electric motor and rotating stone gently turn your home-made pizzas for the perfect all-round bake.

Combining sleek Scandinavian design with authentic Italian cooking, this premium pizza oven offers exceptional build quality and class-leading features throughout. Boasting the market’s fastest heat-up (15 mins), true 500-degree cooking, and robust, weatherproof design, the Witt ETNA Rotante.

The gas oven comes with booster burners with 360 degrees of rotating pizza stone, ensuring continuous cooking for perfect leopard-spotted crispy crusts.

Capable of accommodating pizzas up to a family feast friendly 16inches (40.5cm), the Witt ETNA Rotante is perfect for pizza parties, chefs, and pizza-aficionados alike and has already taken the UK by storm.

Available in a choice of four easy-to-clean matt texture colours (graphite, stone, black and orange) and complete with UK-specific patio gas regulator and hose, the ETNA Rotante is the second product in a line-up of premium pizza ovens and pizza accessories from Danish brand Witt.

Geoff Johnson, Sales Director, and Pizza Guru at Witt UK & Ireland said: “We are so pleased to be able to showcase the ETNA Rotante at such a unique event. Our passion for crafting exceptional pizzas aligns perfectly with the event's celebration of creativity and horticultural excellence. The ETNA Rotante is not just a pizza oven; it is a testament to our commitment to redefining the culinary experience.”

Weighing in at a substantial 38.5kg – almost twice the weight and build quality of its nearest 16inch pizza oven competitor - the Scandinavian-designed Witt ETNA Rotante is built to withstand the most extreme weather conditions. Its four foldable aluminium with rubber feet offer unrivalled stability and safety compared to models using only three legs, and the premium battery-powered burner ignition system has been designed to stand the test of time and extensive use.

Already available in Harrods, Selfridges, UK independent retailers, selected garden centres and Witt’s Amazon Store, the Witt ETNA Rotante is available now, priced at around £699.

www.wittpizza.com

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To interview Geoff on the growing UK palate for home-cooked pizza, request an ETNA Rotante review sample or for more images and information, please get in touch with the team at Quick Brown Fox: hello@quickbrownfoxpr.com / 01797 360 513 

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Editors notes

Witt is a Danish brand with a 30-year history of developing and marketing some of the finest household products available throughout the Nordic region, UK, Ireland and The Benelux countries. Specialising in unique, innovative products, Witt offers a portfolio of premium brands such as Liebherr, Segway, Hygge! and V-Breathe, as well as designing and developing its own exceptional products for the home. Witt now sells its portfolio across Europe, into premium market sectors where functionality, quality and design are the main priorities.