Yadea Brings Low Carbon Personal Transport to UK Retail

London, UK – 6th August 2024 – Yadea, the global leader in electric two-wheeled vehicles, proudly announces the launch of its innovative e-scooter brand in the UK market, with major retailers already on-board.

With a presence in over 80 countries, 40,000 registered retailers and more than 70 million users worldwide, Yadea is the world’s largest manufacturer of two-wheel electric vehicles.

The brand's expansion into the UK and Europe through distributor Witt sees the e-transport giant establishing the Yadea brand in e-scooters before the anticipated potential legalisation on public roads in many European countries.

Available now from Smartech in Selfridges, Ride and Glide, Harry Garlick and from its comprehensive Amazon UK Store, Yadea’s High Street retailer presence includes model displays, information videos and fully trained retail staff to assist customers in choosing the best e-scooter and accessories for their requirements. With Yadea set to announce many more retailers this summer and autumn, the brand is backing its UK entry with media, reviews and influencer campaigns to drive awareness of its e-scooters.

Yadea's e-scooters are celebrated for their cutting-edge technology, exceptional build quality, and sleek designs combining low weight with high performance and innovative suspension features. The opening four-model line-up ranges from the £699 Artist, a lightweight, folding e-commute e-scooter, to the full-size £1199 Elite Prime, designed as an 800W e-performance powerhouse.

The decarbonised transport opportunity

With a commitment to reducing carbon footprints globally by driving the awareness and benefits of electric personal mobility, the UK joins other major European countries in Yadea’s plans to be the number one electric two-wheeled transport provider across Europe. With the brand already boasting dedicated retailers and showrooms for its electric bikes, e-mopeds and powerful e-motorbikes in Europe, e-scooters are the spearhead of Yadea’s plans for the UK.

One of the standout features of Yadea's e-scooters is the cantilevered front and rear suspension, which provides superior shock absorption and a smoother, more comfortable ride on rougher surfaces. The shock absorber is made from aerospace high-ductility polymer, absorbing both bumps and road vibration, outperforming models with pneumatic tyres or spring dampers for suspension and ride quality.

Commented Geoff Johnson, Sales Director for Witt UK & Ireland, “Yadea’s research, design and manufacturing expertise has put the brand at the forefront of two-wheeled personal e-transport globally and we are very pleased to launch the brand in the UK. We very much hope UK e-scooter legislation will be back on track with the new government established, with Yadea investing in the UK market and retail partners now to establish a UK-wide dealer and customer support network in advance.”

“The four e-scooter models launching in the UK represent a small selection of Yadea’s personal e-transport line-up, with an established range of e-bikes, e-mopeds and both urban and performance e-motorcycles in its global range,” added Geoff. “As UK transport transitions to a cleaner, greener way of moving people around, from short hops to the shops to longer commutes and even touring on renewable electric power, Yadea is ideally placed to become a major player in the UK’s two-wheel personal e-transport sector as the legislation framework develops.”   

Yadea UK Launch Models

1.       Artist                 £599.00                           

2.       KS6 Pro             £699.00

3.       Elite Max           £799.00

4.       Elite Prime       £1,199.00                       

The four models are available now from Smartech, Selfridges, Harry Garlick, Ride&Glide and Witt’s UK Amazon Store, with many more retail partners to be announced.

The first model to hit the UK streets is the Yadea Artist. This e-scooter is a masterpiece of modern design, combining aesthetics with functionality. Its minimalist frame and lightweight build make it the perfect choice for urban commuters. The Artist is equipped with a high-efficiency motor and a long-lasting battery, offering a top speed of 25 km/h and a range of up to 40 km on a single charge. It also includes a digital display, LED headlights, and advanced safety features, making it a reliable companion for city travel.

For those who demand more from their e-scooter, the Yadea KS6 Pro is the ideal choice. Boasting a robust and sporty design, this model features a powerful 600W motor, delivering a top speed of 30 km/h and an impressive range of up to 45 km (restricted to 25kmh for the UK) and . The KS6 Pro also includes a quick-charge feature, reducing downtime between rides. With its dual braking system, front and rear suspension, and large pneumatic tyres, the KS6 Pro ensures a safe and smooth ride even on rough surfaces.

The Yadea Elite Max is designed for premium performance and comfort. Its elegant and sturdy build reflects Yadea’s commitment to quality. Powered by a 700W motor, the Elite Max can reach speeds of up to 35 km/h (restricted to 25kmh for the UK) and offers a range of up to 50 km. Its high-capacity battery supports longer journeys and steep inclines. This model includes an advanced LCD dashboard, regenerative braking, and built-in GPS, providing riders with a sophisticated and intelligent riding experience.

Finally, the Yadea Elite Prime combines luxury with functionality, featuring a sleek, aerodynamic frame and premium materials. With an 800W motor, the Elite Prime delivers a top speed of 40 km/h (restricted to 25kmh for the UK) and an outstanding range of up to 60 km, making it the ultimate choice for long-distance commuters. Equipped with a comprehensive smart control system, adjustable suspension, and a customizable LED lighting system, the Elite Prime ensures both safety and style on the road.

All models are backed by a comprehensive two-year warranty on all the main components (frame, motors, suspension, and electronics) and a one-year warranty on the battery, charger, and brake parts.

For images of Yadea’s new UK scooter range and well as a comprehensive brochure with full specification and model comparison, specification, click here.

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Editors notes

About Yadea

Yadea is a globally renowned brand committed to advancing electric mobility through innovation and technology. As the world's leading manufacturer of electric two-wheelers, Yadea has consistently set new standards in the industry with its high-quality products and dedication to sustainability. The company’s extensive research and development, combined with its commitment to user-centric design, have firmly established Yadea at the forefront of the electric vehicle revolution. 

About Witt

Witt is a Danish brand with a 30-year history of developing and marketing some of the finest household products available throughout the Nordic region, UK, Ireland and The Benelux countries. Specialising in unique, innovative products, Witt offers a portfolio of premium brands such as Varimixer, Everdure Barbecues By Heston Blumenthal, Yadea, Liebherr, Hygge! and V-Breathe, as well as designing and developing its own exceptional products for the home. Witt now sells its portfolio across Europe, into premium market sectors where functionality, quality and design are the main priorities.

For more information about Yadea and its product lineup in the UK, please visit https://www.yadea-uk.com/ or contact gjo@witt.dk.