Introducing Elan: Roper Rhodes’ Shaker-Style Cabinets for a Chic Upgrade

A new fitted furniture collection is among the additions for Summer 2024 from bathroom specialists Roper Rhodes.

Elan, which offers a contemporary take on classic Shaker-style cabinetry, fuses form and function and its endless configurations allow homeowners to maximise storage and utility.

It is available in five finishes – Juniper Green, Coniston Blue, Terra, Black and Powder Grey – and with a wide range of handle and hardware options to ensure it is completely customisable.

Keith Alcock, Head of Category – Furniture, for Roper Rhodes, said: “Elan exudes traditional elegance with a touch of contemporary flair. It’s a really clever piece of design that manages to perfectly bridge the gap between contemporary and classic.

“It is refined yet commands attention and brings a real sense of style to modern bathrooms.”

The new fitted furniture collection comes as Roper Rhodes adds further handle choices and six new finishes for its existing ranges: Burford and Aruba.

It means these collections are now available in 17 finishes. Adding depth to an already impressive range are a warm Terra, Classic Black, Sage, Manor Green and Dusk Blue colourways, as well as a textured Oxford Oak finish.

Keith added: “According to our own research, which aligns with Pinterest, demand for green finishes has increased by 20% year on year, while warm and bold finishes such as Terra and Black continue to gain momentum.

“Our new collections align with key colour trends for 2024.”

The new Elan collection and colourways are available now. To find out more or to book a consultation, head to the Roper Rhodes’ website. 

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Editors notes

ABOUT ROPER RHODES

Roper Rhodes is one of the UK’s primary suppliers of bathroom furniture and bathroom products. Over forty years of experience goes into creating each and every one of our products. Functional, stylish and seamlessly put together, our range incorporates contemporary and classic designs. Our development programme ensures we are continually updating our product range to reflect changes in style.

Roper Rhodes is represented by homes & interiors PR specialists jwcpr