Ark Wildlife unveils new brand identity

Specialist online garden wildlife supplier Ark Wildlife has announced the launch of its new website, with a refreshed look and feel to its brand.

The new look and website are set to catapult the brand to the next level of customer service, support, security, and sustainability. Sean McMenemy, founder and managing director says, “Ark Wildlife exists to create space for wildlife to thrive. This means offering the best products and brilliant customer service, supported by robust guarantees. We are investing now to ensure we remain market leaders, and best in class.”

Since its launch in 1991, Ark Wildlife has championed garden wildlife, and proudly lives by its vision ‘to be the driving force behind an everlasting revival of British wildlife – garden by garden – one simple change at a time.’

Sean McMenemy explained: “It doesn’t matter if you have a small pot, or a large plot - there are many simple things we can all do to attract and support wildlife.”

The rebrand features a zesty orange logo, with bold seasonal colours, reflecting the vibrancy and ever-changing nature of the world around us. Visitors will also note the playful font, with a new and quirky style that embodies Ark’s (and Sean’s) love for nature and wildlife, featuring rugged and unique letterform variations and creative aesthetic.

Discussing the rebrand, Sean McMenemy said: “We’re so proud of our new look! We were looking for something that truly reflects our brand, our ethos, and our love of nature, and we really feel we’ve achieved that. As a company that began before the trend of e-commerce and online shopping, we pride ourselves on always evolving to meet customer needs, while maintaining our openness and relevance, with an element of fun.”

The new website incorporates multiple new technologies to simplify the shopping process and engage more responsively with customer needs. Its aim is to proactively assist customers with buying decisions through its immersive and inspirational knowledge base, packed with how-to guides, and video reviews.  

To further its development and brand awareness, Ark Wildlife is also investing in its marketing through new partnerships. The website has been created with Shopify experts, Kubix who have helped Ark expand its digital horizons and opportunities with its fresh e-commerce platform. To maintain its SEO and digital ranking, London based specialists, Distinctly. will continue supporting the brand.

Earlier this year, Ark Wildlife also appointed home and garden PR and social media agency Honest Communications to amplify the brand and to help spread its message, that small actions can significantly support and encourage Britain’s native wildlife.

To view the rebranded Ark Wildlife and to visit the new and improved website, see www.arkwildlife.co.uk

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Editors notes

Ark Wildlife is a UK-based company specialising in wildlife-friendly products and solutions. They are known for providing a wide range of products designed to support and encourage wildlife in gardens and outdoor spaces, while inspiring its customers to make one small, simple step to help nature thrive.

Ark Wildlife offers a wide array of bird feeders, bird foods, and bird care accessories to attract and nourish birds such as robins, blue tits, sparrows, and other garden birds. They also provide habitats for hedgehogs, bats, and insects, aiming to create a balanced and biodiverse ecosystem in domestic environments.

The business was founded by wildlife enthusiast Sean McMenemy, an expert with an unparalleled understanding of garden wildlife which dates back to a passion developed during his childhood. He is regarded as a leading authority on garden wildlife and has personally driven more innovation, quality and convenience to the bird food and wildlife market than anyone else.