Old Sage Green and Whey White Crowned Thorndown's Best-Selling Paint Colours of 2024

Heritage colours are in, according to new research from eco paint brand Thorndown.

Analysis of sales of their 2.5-litre tins of exterior wood and interior wall paint show classic shades dominated in 2024.

Wood paint sales were topped by Old Sage Green, an elegant silvery grey green colour that has an ageless feel, whereas Whey White- a buttery cream hue – was the best-selling wall paint.

Heritage tones, those inspired by period properties and landmarks, are typically more subdued than modern colour palettes. Earthy greens, brooding blues and warm greys are among Thorndown’s best-sellers.

Caroline Thornborough, Design Director of Thorndown, said: “The classic, timeless feel of heritage tones offers a sense of stability. As we continue to navigate through turbulent times, these tones bring comfort.”

The top four best-selling wall paint shades were among the top 20 best-selling wood paint shades, with a further two colours also making both lists.

Caroline said: “It’s really interesting to see so much correlation between our wood and wall paint best-sellers.

“Homeowners are increasingly seeing their gardens, patios and balconies as an extension of their living space so it’s no surprise to see their interior decor influencing their design decisions in the garden too.”

Top 20 Best Selling Wall Paint Shades (2.5-litres)

Whey White

Swan White

Blackdown

Field Green

Reed Green

Bishop Blue

Cavepool Grey

Dulcote Stone

Greymond

Slade Green

Dormouse Grey

Old Sage Green

Rock Rose

Axe Blue

Bilberry Blue

Cathedral Green

Cow Parsley White

Ginger Gold

Goblin Blue

Meadowsweet Cream

Top 20 Best Selling Wood Paint Shades (2.5-litres)

Old Sage Green

Birch

Swan White

UV Clear

Sedge Green

Blackdown

Mercury Grey

Cavepool Grey

Bullrush Green

Field Green

Ash

Zinc Grey

Whey White

Skylark Blue

Greylake

Grey Heron

Lead Grey

Goddess Green

Bergamot Grey

Blackthorn

Thorndown’s technically-excellent, wood and wall paint is available now, priced at £22 for 750ml.

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Editors notes

ABOUT THORNDOWN

Thorndown is an award-winning specialist paint manufacturer that creates technically excellent, eco-friendly water-based wood paints and innovative peelable glass paint, perfect for shading and arts and crafts.

Inspired by the beautiful countryside and heritage of the West Country where the factory is based, the husband-and-wife team behind Thorndown, Ben and Caroline Thornborough, blend their passions for art, design, science and the natural world in their ecologically advanced paints.

Founded on the principles of creating the best possible products with leading ingredients that both respect and work with the natural environment, Thorndown has taken time to source the best raw materials to create cutting-edge water-based eco paints with virtually no VOCs.

Thorndown’s Wood Paint is available in 72 colours and a UV Clear, while the Peelable Glass Paint is available in 24 opaque colours and 14 translucents.

Colour matching is also available along with over 1800 RAL Classic and Design colours, along with 2050 NCS colours, 434 British Standard BS318C BS4800 BS5252F and Pantone C colours.

For more: thorndown.co.uk

Thorndown is represented by homes & interiors PR specialists jwcpr