UK dog walkers put in 13 million miles earning £400,000 in ‘get paid to walk’ app’s first year

A start-up pet care app is celebrating its first anniversary which has seen it support almost 100,000 UK dog owners to engage in the health and wellbeing of their dogs.

Biscuit Pet Care is an app which launched last March to help pet owners care for the health and wellbeing of their four-legged friends, making it easier and rewarding them for doing so.

Biscuit awards points as ‘Biscuits’ for walking dogs plus other wellbeing elements such as providing flea and worm treatments.

More than 90,000 users have downloaded the Biscuit app, tracking more than 2 million walks, and racking up a collective total of over 13 million miles.

Users exchange their Biscuits for reward vouchers and offers, claiming £400,000 in rewards in the startup’s first year.

Dog owner Gail Walters from Hampshire explains how the Biscuit app has not only helped her care for her dog, Dafni, and earn rewards for doing so, but how, after being diagnosed with type 2 diabetes and high blood pressure, her own health has benefited too:

“The Biscuit app has made a huge difference to my life. Walking has become an important part of my routine for managing my mental health and helping control my overeating. It’s like a comfort blanket.

“My dog Dafni is a huge comfort to me, I love being able to monitor our walks together and I look forward to them now, rather than seeing them as a chore. It’s great seeing the route view and knowing how far we’ve walked, and it motivates me to walk for at least an hour a day which is more than I’ve ever done before. I have been able to reduce my blood sugar to a prediabetes level and some weeks Dafni and I can walk up to 35km!

“If someone had told me a year ago that an app could change my life, I’d have laughed at them. But it really has been a life saver.”

Since downloading the Biscuit app in October Gail has earned £50 which she has used at ASDA, M&S and Harvester.

Dog owners exchange earned Biscuits for rewards including money off shopping vouchers and pet care services. Just some of the brands to offer rewards in the app include Adidas, John Lewis, Waitrose, and Tesco.

Using an algorithm involving age and breed of their dog, Biscuit displays a personalised activity recommendation - advising dog owners on the amount and length of time an owner should walk their dog - and earns Biscuits for achieving the targets.

Co-founder Claire Greenyer said:

“Biscuit was formed from a desire to improve wellbeing issues affecting our nation’s pets (obesity, anxiety, unwanted behaviours, preventable conditions) which have a devasting impact on not only our pets but also on us, the pet parent.

“We knew we needed to make pet wellbeing easy, fun and rewarding for both pets and their owners and to have almost 100,000 dog parents join us in our first year has been incredible!

“With a great foundation behind us, we’re now entering the scale-up phase. We’re expecting the pace of 2023 to be a step up from the previous year, and that was fast!”

As Biscuit enters its second year in business it plans to introduce more elements of pet wellbeing into the app and expand the number and variety of reward partners available to Biscuit members.

The Biscuit app is available to download free on iOS and Android devices.

Tips to earn the most from Biscuit:

• Download the free app, input a few details about your dog and instantly earn 50 Biscuits for joining.
• Earn 100 Biscuits for uploading your dog’s microchipping details.
• Earn 100 Biscuits for uploading your dog’s flea and worming treatment details.
• Each time you walk your dog, hit the ‘record activity’ button in the app and earn 25 biscuits when you hit your daily goal (you’ll receive a personalised recommended goal based on your dog’s breed and age.) 

Ends

Editors notes

Issued on behalf of Biscuit Pet Care by MacComms. For more information contact:

Ellie MacDonald - 07868 619552 / ellie@maccomms.net or

Lisa McGauley – 07832 113951 / lisa@propositopr.co.uk

About Biscuit Pet Care

Biscuit Pet Care launched in March 2022 from an understanding of how important pets are to us.

Biscuit's app-based programme makes pet wellbeing a priority so that together, both pet and owner experience better health, better understanding and an (even) better connection.

With over 90,000 users gained in its first year, Biscuit offers a unique rewards programme where pet owners earn Biscuits for completing different activities which are all aimed at enhancing the health and wellbeing of pets.

Reward partners offer money off national brands including Tesco, Nandos and Amazon alongside pet wellbeing rewards including discounts on products from Joii Pet Care, discounted pet food from Pooch and Mutt and Get Set Pet, and online dog training from Barket Place.

Initially supporting dogs, with rewards for walking their pooch, uploading microchipping details and giving flea and worming treatments, Biscuit has exciting plans to enhance their pet wellbeing programme and incentives.

The healthier and more engaged a pet gets and the more Biscuits the owner earns, the more pet parents get treated with a great range of rewards from leading brands.

The Biscuit app is available to download on both iOS and Android and for more information visit https://biscuitpetcare.com.