Take advantage of RKW marketing assets to grow product sales

Marketing activities are incredibly important within the housewares and small domestic appliances market, to help educate RKW’s trade customers and their end-users around the benefits associated with one RKW product in comparison to another. This is crucial for informing consumer purchasing decisions, resulting in increased sales for trade customers, and satisfied end-users with quality products that suit their exact requirements.

RKW employ the use of e-commerce assets, point of sale materials, print materials, and product copy to help grow sales for own-brands such as Tower, Carmen, and Warmlite. Trade customers are encouraged to take full advantage of these available assets where relevant for their own sales strategies.

Housewares and SDA: The benefits of marketing assets

According to leading e-commerce platform Shopify, 77% of consumers suffer from buyer’s remorse after a retail purchase. Marketing activities reduce this percentage by using education as a tool to remove doubts about a product’s functionality, quality, or worth.

For trade customers, using marketing assets can boost long-term customer loyalty, improve brand awareness, and generate higher overall revenue.

RKW e-commerce assets

Available e-commerce assets include a range of stunning Tower videography content, demonstrating the full range of benefits that a Tower product provides to end-users. Where appropriate, RKW encourages trade customers to make use of these videos to educate their customers who are looking to purchase Tower products.

The Tower Vortx Vizion T17102 11L Dual air fryer oven feature video is a recent release, communicating the benefit of cooking with Vizion viewing windows and dual compartment cooking technology to end-users.

High-quality product lifestyle imagery is also available, helping to inspire end-users by showing products in-situ within the home, further elevating sales for trade customers through e-commerce channels.

Alternatively, trade customers can request product cut-out imagery to display a cleaner look on e-commerce channels. These can be overlaid with exciting features and benefits to draw consumer’s attention, such as Tower’s powerful energy-saving messaging.

Point of sale (POS) and print material

The RKW team are highly experienced in creating a range of POS materials for trade customers to utilise in store, including free-standing store display units (FSDUs), promotional roundels for shelves, sales leaflets, and posters. POS materials are essential in drawing the eye of a consumer in stores which are saturated by other ranges, or for generally increasing product awareness. This results in increased sales for trade customers, whilst providing educational value for end-users.

RKW currently support large national retailers with marketing materials to help distribute workload, as larger retailers often stock a huge range of products, making individual marketing tactics increasingly difficult. The RKW marketing team have long-term experience in creating content for over 4000 products, with the ability to supply as much content as required to ensure trade customers can effectively purchase and sell their RKW stock.

Independent stores are also supported on every step of the journey, as they often don’t have the in-house capabilities to support large marketing activities.

Product content

RKW’s team of copywriters ensure trade customers have access to comprehensive and accurate information, assisting in the effective promotion of chosen RKW products. Content is consistently reviewed as it is essential to keep product content fresh, on-trend, and up-to-date.

Whether trade customers require feature, colour or even size information, the RKW website and associated own-brand websites provide all required information. Product content is crafted in a way that ensures its optimisation for online e-commerce purposes, boosting brand and product awareness for trade customers and their customers in turn.

Requesting marketing assets

To take advantage of RKW marketing assets including videos, imagery, print materials, or product copy, trade customers should get in touch with their assigned sales representatives and account managers for further information.

All enquiries will be passed to RKW’s in-house marketing department, allowing for a comprehensive understanding of bespoke requirements. The RKW marketing team will support by providing high resolution versions of requested marketing assets, whilst generally advising on which assets are available for use. New assets can be requested on an ad hoc basis at RKW’s discretion.

For purchase enquiries, please contact sales@rkwltd.com.  

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licenced brands which include Black and Decker, Morphy Richards, Tower, along with distributing leading brands such as Breville, Lavazza, Smeg, Russell Hobbs and Swan.