Chicco Launches ‘Chicco Firsts’: A Multi-Channel Campaign Celebrating Baby Milestones

Leading baby brand Chicco is set to inspire families with the launch of its new integrated campaign, Chicco Firsts, a celebration of every precious milestone in a baby’s early journey, from first smiles to first steps.

The campaign reinforces Chicco’s position as a trusted expert in baby care, combining real-family storytelling, expert-led advice and a portfolio of thoughtfully designed products to support parents through each key stage of development.

About the Campaign

Spanning across social media, PR and influencer activity, Chicco Firsts brings together authentic storytelling and expert insight to celebrate the everyday milestones that shape early parenthood.

At the heart of the campaign are real families, sharing their journeys from first smiles to first steps.

Parents are encouraged to join the conversation using #ChiccoFirsts, creating a growing online community that showcases genuine moments and strengthens emotional connection with the Chicco brand.

Supporting Retailers: Driving Awareness and Engagement

Beyond connecting with parents, Chicco Firsts has been developed to deliver tangible value for retail partners.

The campaign is set to raise brand visibility and prompt consideration across Chicco’s key categories, helping retailers capture increased consumer interest both in-store and online.

Retailers are invited to engage with the campaign through their own social and digital platforms, using #ChiccoFirsts to align with social activity and drive web traffic and sales of featured products.

To make participation seamless, Chicco is providing retailers with a suite of ready-to-use marketing materials, including digital assets, high-res imagery, expert commentary and UGC, to help bring the campaign to life across every channel.

Celebrating Every First

Each product category within the campaign highlights a baby milestone, showcasing Chicco’s breadth and innovation across nursery, feeding and travel:

• First Sleeps – The Chicco Next2Me range is designed to keep babies close, safe and comfortable while supporting parents with trusted innovation and quality.
• First Feeds – From the Zest Highchair to the Meraviglia Highchair, Chicco makes baby’s first solid feeds simple, comfortable and secure.
• First Adventures – From the Pocket Snack Booster Seat (perfect for baby’s first picnic) to the Evolutive 4-in-1 Trike, Chicco is there for every first adventure, making family outings easy and full of fun.
• First Care Moments – Chicco’s new Baby Moments skincare range provides gentle daily care for baby’s delicate skin.
• First Smiles & Steps – Moments to be celebrated beyond products, capturing the emotion and joy of parenthood.

Designed by Chicco, Experts in Baby Essentials

With decades of expertise in developing safe, innovative and practical baby products, Chicco remains a leading global name in the nursery sector. The Chicco Firsts campaign continues this legacy, combining emotional storytelling with product performance, to strengthen its market position.

For more information, please contact sales@rkwltd.com or call 0333 220 6070.

ENDS

Chicco is the only brand in the world capable of providing complete solutions that accompany families through every phase of their child's growth. Chicco brand represents the commitment of a company whose comprehensive expertise in the baby care sector (excluding food) and vast range of products and services mean it can meet even the smallest needs. Chicco products are the result of continuous dedicated research and development that innovates through direct dialogue with families, careful observation of children, the work of the Chicco Research Centre and constant collaboration with experts and the medical and scientific world.

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.