TVDB2B Makes Beeline for AV Installers!

TVDB2B, the brand-new trade-only e-commerce platform for AV, commercial, and electrical goods, is targeting the CI with a hive full of buzzing deals, prize draws, and a free soundbar with any first online order over £300!

May 2025, Bolton, TVDB2B targets the AV and CI trade with plans to shake up distribution across the sector. With bold graphics and the brand’s cheeky black-and-yellow mascot Bizzy the Bee, the opening campaign sets out to expose just how comfortable many AV retailers and CI installers have become with existing suppliers –

and prove that sharp pricing and great customer service don’t have to be mutually exclusive.

Rob Greenlees, Sales Director at TVDB2B, says the new initiative is designed to raise the trade's awareness of better value from their distributor. “Installers and AV retailers are often very busy and get comfortable. They rely on the same suppliers, follow the same ordering routines, and assume they’re still getting the best prices. But they’re probably not. At TVDB2B, we’re different. We ensure all customers get the best price, every time, with no need to haggle or wait for end-of-line offers. On top of that, we run monthly special deals, provide free delivery on our products and send out weekly emails featuring our top sellers and best buys to keep our customers constantly in the know.” 

At the heart of the initiative is a clear invitation for AV professionals to take a fresh look at how they buy. The new TVDB2B website is a fast and easy-to-use click-to-buy platform designed for the trade, with trade-only pricing visible after log-in and free delivery across the site.

It offers a wide selection of AV kit, TVs, commercial displays, electrical accessories, Networking, Audio, and more, ideal for high-end CI projects, small commercial installations and residential overhaul projects alike.

Beyond the catalogue, the site also features a quote request tool for complex or large-volume jobs, a product request service that allows customers to prompt the TVDB2B buying team to source new lines, and regular Flash Deals designed to reward stocking up or taking advantage of a bargain. 

“We want to keep things at TVDB2B exciting and dynamic,” adds Rob. “We have extended our free prize draw entry to win a 60” Mitchell & Brown 4K Smart TV just for registering for an online account on the site until the end of June, and every new customer placing their first transactional online order over £300 will automatically receive a Mitchell & Brown Symphony400 Soundbar completely free.” 

The overall tone of the TVDB2B website, its promotions, emails, and advertisements is fun and direct, but the message is profound: the AV trade deserves better. Better pricing. Better service. And a platform that works harder for AV installers and retailers alike. 

Greenlees adds, “This isn’t just about being cheaper. It’s about being fairer, faster and more responsive to what our customers need. We want people to realise there is a better way to buy, and we’re here to prove it.” 

Installers, retailers and AV professionals are encouraged to take a look, sign up, enter the prize draw, and place their first order of £300 or more to claim their free soundbar. The future of trade buying just got a whole lot brighter—and a whole lot buzzier.

Visit www.tvdb2b.com today.

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To secure an interview with Rob Greenlees from TVDB2B on the future AV distribution, get in touch.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.