Silverstone Expands SECUTIX Partnership to Accelerate Ticketing Transformation

Silverstone has announced the renewal of its partnership with SECUTIX through a new multi-year agreement that will continue to drive innovation across fan experience, ticketing, and data intelligence.

Home to the Formula 1 British Grand Prix, Britain’s largest sports event, Silverstone first partnered with SECUTIX in 2021 to support audience and revenue growth. Since adopting SECUTIX’s digital, fan-first platform, Silverstone has seen significant gains in fan engagement, operational efficiency, and understanding of its fanbase, culminating in record-breaking results at the 2025 British Grand Prix.

Delivering Record Results Through Digital Transformation

The 2025 British Grand Prix welcomed more than half a million spectators across the event weekend – the highest-attended Grand Prix worldwide in 30 years. Digital ticketing played a pivotal role in enabling smoother entry flows, reducing on-the-day ticketing issues, and enhancing real-time communication with fans.

Through the Silverstone Ticket App, powered by SECUTIX, fans now benefit from simple ticket transfers, faster entry via mobile scanning, and seamless event access. Push notifications provide dynamic, real-time updates, improving both the fan experience and operational responsiveness on event days.

Integrated Hospitality and Premium Experiences

Beyond General Admission ticketing, Silverstone now also manages hospitality sales using SECUTIX tools, consolidating ticketing, premium experiences and VIP services within a single integrated platform.

This streamlined approach simplifies the purchase and management of hospitality packages, including premium offerings such as the new Landostand, while enabling Silverstone’s commercial team to deliver a more personalised, data-driven experience for all guests.

For the 2026 British Grand Prix, Silverstone has introduced SECUTIX’s ticket protection. This will help boost sales conversions and improve customer service satisfaction.

Driving Sustainable Commercial Growth

On the commercial side, enhanced product-packaging capabilities have unlocked new revenue opportunities and enabled more flexible pricing strategies. The result has been sustained revenue growth, with reinvestment across the Silverstone estate, including the launch of a new on-site hotel, Escapade, hosting CarFest this August, and the opening of Kart Silverstone.

“We’re delighted to extend our relationship with SECUTIX,” said Nick Read, Chief Commercial Officer at Silverstone. “Their technology has transformed how we sell, manage, and understand our tickets and fans. The insights we gain from the partnership are proving invaluable in helping us deliver what is now the world's leading Formula 1 event in terms of both scale and revenue. We’re excited to build on this success with new services and functionality.”

“Renewing with Silverstone reflects their confidence in the stability, scalability and performance of the SECUTIX platform and teams,” said David Hornby, SECUTIX Vice President. “We’re proud to continue our partnership with Silverstone, one of the highlights of the British sporting calendar. We look forward to introducing new features, including an upgraded ticket shop, that will help Silverstone continue to evolve and delight its fans.”

SECUTIX continues to grow its stable of motorsport clients, including the prestigious 24 Hours of Le Mans and the Lusail International Circuit in Qatar.

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, S-Mobile and S-Pay.