New Dragonfly Collection from Town & Country brings additional link purchases for retailers

Town & Country has unveiled the launch of the Dragonfly Collection. This new range offers a curated selection of best-selling garden essentials seamlessly interwoven with complementary gifting lines and link purchase opportunities. The Dragonfly Collection brings together functionality, luxury and elegance in a way that will delight both garden enthusiasts and those seeking the perfect gift.

The collection includes the popular Cloggies®, Gauntlet and Lux-Fit Gloves, Memory Foam Kneelers, Umbrellas, Rambler socks, an Indoor Door Mat, an Everyday & Gardening Planner, Stylish Pen in gift box and a complimentary Journal. 

Town & Country’s iconic Classic Cloggies® are at the core of the new Dragonfly range. Designed for gardeners who value ease and comfort, these cushioned clogs are easy to slip on and off, and feature the new Dragonfly fabric on the in-sole. With a contoured shape for a better fit and slip-resistant soles for added safety, these lightweight and comfortable Cloggies are perfect for quick trips to the garden or around the house.

Two new glove options are being introduced too. The Premium Lux-Fit Gloves offer the perfect mix of luxury and practicality. Crafted from soft and supple microfibre leather, these gloves are in the new light and lavish dragonfly pattern. The wrist strap ensures added comfort, while the palm and finger protection offer unparalleled durability. These gloves are designed for those who seek both style and superior hand protection while tending to their garden.

Then, for gardeners requiring enhanced protection, the Lux-Fit Gauntlet Gloves are the ideal choice. Made from the same soft microfibre leather, these gloves extend to provide palm, finger and lower arm protection. They are designed to keep debris out, ensuring a comfortable gardening experience even in the most challenging conditions.

Memory Foam Kneelers: Ultimate Support and Durability

The Dragonfly Range includes two memory foam kneelers. The first is a peanut-shaped option that concentrates support exactly where it is needed, offering ultra comfort during prolonged use. Water-resistant and highly durable, this kneeler is perfect for gardening, DIY projects and housework. Its ergonomic design ensures that knees remain comfortable and protected, no matter the task at hand.

The second is the Folding Memory Foam Kneeler. This extra-wide kneeler provides cushioned comfort and support for various activities beyond gardening and doubles as an ideal seat for picnics and walks. Its foldable design makes it easy to store and transport, making it a practical choice for on-the-go.

The Dragonfly range brings an array of opportunities for retailers to create impulse complementary purchases throughout stores. As such, auxiliary gift and lifestyle products play a key part in the range and a selection of new stationery items have been launched.

The Journal is an A5 notebook, perfect for everyday use. With 160 lined sheets, a ribbon page marker and a durable hard cover, it’s an elegant and practical addition. There is also a 52-sheet Everyday Planner with tear-off to-do lists. Its hangable clipboard design makes it perfect for in the sheds or greenhouses and around the home. The Dragonfly Ballpoint Pen is the perfect finishing touch to the Dragonfly Collection. This black ballpoint rollerball pen, ideal for everyday use, is displayed in a dragonfly-themed presentation box, making it an elegant gift.

Further new products, all in the Dragonfly design, include:

·      The stylish and functional Indoor Barrier Mat, designed to trap mud, dirt and dust, offering anti-slip and stain-resistant properties. Machine washable and fast drying, it is hard-wearing and super absorbent, holding up to three times its own weight in water. It’s the perfect blend of style and practicality for any home.

·      A Twin Pack of Rambler Socks. As well as the eye-catching design and soft texture, these socks boast innovative moisture management technology, provide arch and ankle support and are fully cushioned throughout to give enhanced comfort. They also feature smooth toe seams with a thick loop pile to reduce rubbing.

·      Pop-Up Umbrellas that feature an auto-open and shut mechanism at the touch of a button. Each comes with a matching slipcover.

The Dragonfly Collection by Town & Country offers a perfect blend of luxury, functionality and style, making it the ultimate choice for both garden lovers and gift seekers.

To support retailers in showcasing each of these new products and ranges, Barrus is also providing dedicated point-of-sale stands designed to maximise sales and attract customer attention including stand displays and selection of products in shelf ready packaging for other locations around the garden centre.

To find out more please contact your local Barrus Area Sales Manager.

Ends

Editors notes

Town & Country is recognised as one of the UK’s leading gardening brands and offers one of the most comprehensive collections of gardening gloves, footwear and accessories. Bringing the very best in style, quality, functionality and performance, Town & Country keep a close eye on the latest fashion trends, colours, patterns and designs in order to continuously develop its ranges.

Town & Country is a division of E P Barrus; a British Company with over 100 years trading experience. Barrus has a strong sales, distribution and engineering focus and is the power behind leading brands in the garden machinery and tools sector, marine, powered products and industrial engine markets.