Hard Rock Cafe London Joins “WE ARE” Initiative for International Women’s Month

Hard Rock has joined forces with Eva Longoria for its “WE ARE” global campaign to celebrate and uplift women around the world with live music, a special limited-time menu and cocktails, and an exclusive International Women’s Day t-shirt to support the Global Gift Foundation and Magee-Women’s Research Institute

London, March 1, 2024 – To celebrate International Women’s Month, Hard Rock Cafe London & Hard Rock Cafe Piccadilly Circus are joining Hard Rock International for its “WE ARE” initiative honouring its ongoing commitment to championing women’s health and empowerment. Through its charitable arm, Hard Rock Heals Foundation®, the company is raising funds throughout the month, benefitting two organisations working to support women and women’s health - Global Gift Foundation and Magee-Women’s Research Institute - through nearly 1,000 women-led performances at locations around the world, food and beverage offerings, in-room music experiences and more for guests to participate in.

Activities at Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus throughout International Women’s Month include the following for guests:

Attend women-led performances featuring Brooke Sylvia, Izzy T, Jade Thornton and more! You can catch live music every Tuesday, Wednesday, and Thursday throughout March from 6:30-9PM at the following locations in London:

o  Tuesdays at Hard Rock Cafe Piccadilly Circus

o  Wednesdays at Hard Rock Cafe London

o  Thursdays at Hard Rock Cafe’s Back Room Bar

There is no entry fee for the live music performances, so don’t forget to book your table at Piccadilly Circus here, Old Park Lane here or the Back Room Bar here

Limited-Time Cafe Food & Beverage Offerings: Enjoy the Pink Lace Margarita and Run the World gin-based cocktails during International Women’s Month and throughout April.

A portion of proceeds from the cocktails will be provided to Magee-Women’s Research Institute and the Global Gift Foundation, which aims to create a positive impact for women, children, and families in need.

In addition to the cocktails, Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus will offer a special, limited-time menu through March and April including: a Spring Pasta, Mahi Burger, Berry Salad, and a Coconut Almond Sundae.

“We’re proud to be part of Hard Rock's celebration of 'International Women's Month’ to empower our guests and the local community to engage with women-led music, menu offerings and other activities, with proceeds impacting important women’s health and wellness organizations,” said Bruna Slater-Gallon, General Manager at Hard Rock Cafe Piccadilly Circus.

For the full Hard Rock International Women's Month performance schedule, visit https://cafe.hardrock.com/london/ and https://cafe.hardrock.com/piccadilly-circus/. For information on Hard Rock International, visit www.hardrock.com.

Media Contact:

Shannon O’Farrell

shannon@plus1comms.com

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Editors notes

About Hard Rock Heals Foundation®:

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International and Seminole Gaming. The foundation provides grants and assistance for health and wellness, disaster relief, humanitarian causes and more to benefit one common goal: making the world a better place by serving people and the planet. The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. Through the Hard Rock Heals Foundation, partnerships have been developed with iconic and emerging artists in support of charitable efforts around the world.

The Original Cafe:

HARD ROCK CAFE LONDON EST. JUNE 14, 1971 Discover the place known for its authentic dining and world class entertainment when you visit the original cafe. Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe London is the founding cafe that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe London by Eric Clapton.

About Hard Rock®: 

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Global Gift Foundation

The Global Gift Foundation is a non-profit charitable organization whose goal is to create positive change in the development, well-being, health and social inclusion of those most vulnerable. The Foundation provides shelter, food, clothing, education, medical care and other vital necessities to vulnerable groups, particularly children and women in need. Created in 2013 by the actress, entrepreneur and international philanthropist María Bravo together with Eva Longoria and Alina Peralta. The foundation supports projects from different organizations around the world and has recently launched its own, Casa Ángeles, a day center for children with special needs or chronic illnesses and their families located in the city of Marbella.: https://www.globalgiftfoundation.org/

About Magee-Womens Research Institute (MWRI): 

MWRI, a 501(c)(3), is based in Pittsburgh and the nation's largest research institute dedicated solely to women's health research and reproductive biology. MWRI's current research includes 319 active studies spanning 292 different conditions with 162,000 clinical trial participants all over the world. MWRI's areas of research cover breast and gynecologic cancers, reproductive biology, infectious diseases, the development of COVID-19 therapeutics and women-controlled HIV prevention, obstetric care for women with substance use disorder, postpartum depression, and more.