British TV brand Mitchell & Brown has chosen the winners of its Summer of Sport window display competition

Over £3000 worth of Mitchell & Brown TVs were up for grabs in the campaign, showcasing the best in creative retail displays

6 September 2021: Celebrating the return of large sporting events giving a boost to the TV market, Mitchell & Brown’s Summer of Sport campaign encouraged retailers to channel their creative skills by designing and installing an eye-catching window display themed around the summer’s packed sporting schedule. Amidst the tennis rackets, rugby balls, and Olympic paraphernalia, the display needed to showcase Mitchell & Brown’s key selling points, including the seven-year warranty, British heritage, and class-leading customer service and support.

The trade campaign was supported by a consumer prize draw promotion running at the same time. This encouraged consumers into store and enticed would-be TV purchasers to investigate the Mitchell & Brown TV range. The draw offered three lucky Mitchell & Brown TV customers their money back on the TV purchased during the summer sporting promotion.

The top prize for retail winners was TVs up to the value of £2000 at SRP, with products worth £699.99 and £529.99, respectively, for the two runners up. Mitchell & Brown helped generate additional exposure for competing stores through its various marketing platforms and social media over the summer period.

The top three winners were chosen by the keen eye of independent judge, Retra Chief Executive, Howard Saycell. They were:

·     Gold: Michael R Peters (Tavistock Sound & Vision) Bedford.

·     Silver: West Wales Aerials, Llandeilo.

·     Bronze: Lester & Nix, Belper.

With so many outstanding retailer entries received throughout the campaign, Mitchell & Brown celebrated by creating a trio of Highly Commended accolades. Howard selected three more window displays that slipped just outside the medal positions. Highly Commended went to:

·     H.R Hodge, South Petherton.

·     Thames View, Leigh-on-Sea.

·     Nantwich TV, Nantwich.

“The Summer of Sport campaign was an outstanding success thanks largely to the support and creativity of our retail partners,” commented Dan Brown, Operations Director at Mitchell & Brown.

 “It was our most ‘joined-up’ consumer and trade promotion to date, designed to drive customers to retail stores and help them engage with Mitchell & Brown TVs once they were there - all while celebrating the feel-good factor of an epic summer of sport across TV programming. With a good spike in sales across all participating retailers, we will certainly be looking to create more joined-up consumer and trade promotions into the season ahead,” added Dan.

www.mitchellandbrown.co.uk

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About Mitchell & Brown

Part of the Bolton-based TVD Group established in 1996, Mitchell & Brown is a British TV brand that puts the UK customer at the heart of everything it does. Offering a range of TVs specifically developed for UK consumers and manufactured by Europe’s largest TV manufacturer, the brand continues to go from strength to strength by bucking the trend for ‘globalised’ products. The UK focus continues through retail and customer service, with Mitchell & Brown exemplifying the local ethos, family values and unrivalled customer support that many of its trusted high street retailers have built their success on. The Mitchell & Brown TV range comes with an industry-leading 7-year warranty as standard. Find out more about Mitchell & Brown: www.mitchellandbrown.co.uk

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and have now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything we do and priding ourselves on unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so our products have a reputation for client satisfaction and reliability.